Marketing
Customer success stories speed the sale
by Barbara Bix and Olga Taylor Marketing and Sales worked hard to find the opportunity and close the deal. The people in Operations knocked themselves...
Why Marketing 101 lessons still prevail: A case study
by Barbara BixWith apologies to Robert Fulghum, author of the bestseller, Everything I Needed To Know I Learned In Kindergarten, a recent experience p...
PKF Texas accounting marketer inducted into AAM Marketing Hall of Fame
PKF Texas is pleased to announce that Karen Love, director, practice growth, was inducted into the Association for Accounting Marketing (AAM) Hall of ...
Help clients take advantage of the First Time Homebuyers Credit
It's a great idea... stimulating the economy from the ground up by giving would-be homebuyers an $8,000 push. But since the purchase must complete bef...
The power of anecdote and agenda: Researching your prospects' buying patterns
by Barbara Bix and Melissa Josephson Edwards As marketing directors, we want to invest money in marketing projects that demonstrate a return on invest...
Revamp your communications plan and increase revenues
By Barbara Bix and Melissa Josephson Edwards If the rate of your incoming revenues seems to be slowing down, it may be time to revamp your firm's mark...
Getting your feet wet with marketing online
By James Pennington, consultant at the National B2B Centre (NB2BC)Plan your Web siteMany people sit down and start working on their Web site but then ...
Maximizing profitability: Mind your Ps and Qs
By Barbara Bix and Melissa Josephson EdwardsAccountants' top directives to companies may very well be: aim to maximize profit. Yet, in the frenzy of e...
Marketing doesn't have to be expensive: Tips for getting positive publicity for your CPA firm
John Shank never gets tired of hearing people tell him they read about his firm – Barfield Murphy Shank & Smith (BMSS) – in the newspaper, loc...
