Marketing | AccountingWEB.com

Results of SocialCPAs 2011 Social Media Survey

01/12/2012 - 12:36 - 1836 reads

SocialCPAs published its Social Media Survey in December. The survey was developed to gain an understanding of how the accounting profession is adopting or avoiding social media. Barry MacQuarrie, CPA, of SocialCPAs surveyed hundreds of accounting professionals and received responses from eighteen countries.

Small Accounting Firms Can Capitalize on Their Size to Compete with Big Regional Firms

12/20/2011 - 13:04 - 1423 reads - 1 comment

A survey conducted by the Public Affairs Council shows that 90 percent of the 1,753 adult participants have a "somewhat or very favorable view" of small businesses, versus 61 percent who feel that way about major companies.

AICPA Panelists Examine Economic Outlook Survey Findings: CPA Leaders Remain Somewhat Pessimistic about US Economy

12/16/2011 - 13:02 - 1127 reads

AICPA Business and Industry Economic Outlook Survey measured nine components All nine components showed modest improvement in the fourth quarter Survey revealed increased optimism that the US economy will improve in 2012 AICPA Webcast, "Looking Ahead to 2012: Progress of Paralysis?" covering the survey to be made available

Three Irreverent Time Management Strategies for the Digital Era

12/08/2011 - 14:50 - 3955 reads

Getting through your to-do list faster isn't what time management is about – at least not anymore. After all, this is the digital era! Rather than managing our existing time as if it was finite, we need to find ways to multiply it and make our lives better.

How Web Sites Can Be Used to Recruit Clients

11/23/2011 - 12:11 - 1913 reads

Your Web site should be a profit center for your accounting practice and generate a steady flow of qualified leads. If it is not, then something is wrong....

QR Codes: Market Your Practice, Engage Users, Increase Traffic

11/15/2011 - 12:20 - 5787 reads - 1 comment

Have you considered using QR Codes to promote your accounting practice? Kara Haas asks and answers the most common questions about how this new technology tool is changing the marketing landscape.

AICPA and AAM will team up for 2012 annual conference

06/09/2011 - 12:36 - 3482 reads

AAM, Association for Accounting Marketing

The American Institute of Certified Public Accountants (AICPA) has announced that it will co-locate its Practitioners Symposium/TECH+ conferences with the Association for Accounting Marketing's Annual Marketing Summit.

Low-cost plan of action for developing a marketing program

05/12/2011 - 13:43 - 2317 reads - 1 comment

There is a wealth of marketing tools, resources, and software available on the market - many of which work well and are cost effective. My intention with this article is to provide those with no marketing plan with a little inspiration and to mention that it might be time to review existing plans.

One single marketing mistake is killing the success of accountants

05/12/2011 - 12:35 - 6472 reads - 3 comments

Everything you’ve ever learned about marketing and growing an accountancy practice... is wrong. That’s right, wrong! And if it’s not wrong it’s probably out of date.

The job of marketing has changed

11/03/2010 - 15:43 - 1726 reads

Marketing has never been hands-on the way that sellers were when they made cold calls or went to client sites to make presentations. Sellers worked more with the buyer; marketers worked more with the solution, the brand, and the general demography of possible buyers.