Marketing
Customer success stories speed the sale
by Barbara Bix and Olga Taylor Marketing and Sales worked hard to find the opportunity and close the deal. The people in Operations knocked themselves...
Why Marketing 101 lessons still prevail: A case study
by Barbara Bix
With apologies to Robert Fulghum, author of the bestseller, Everything I Needed To Know I Learned In Kindergarten, a recent experience ...
PKF Texas accounting marketer inducted into AAM Marketing Hall of Fame
PKF Texas is pleased to announce that Karen Love, director, practice growth, was inducted into the Association for Accounting Marketing (AAM) Hall of ...
Help clients take advantage of the First Time Homebuyer Credit
It's a great idea... stimulating the economy from the ground up by giving would-be homebuyers an $8,000 push. But since the purchase must complete bef...
The power of anecdote and agenda: Researching your prospects' buying patterns
by Barbara Bix and Melissa Josephson Edwards
As marketing directors, we want to invest money in marketing projects that demonstrate a return on inves...
