Have you seen them? There are now business cards that look like a traditional business card, but they make the leap to CD ROM to actually “tell” your story. Internet strategy consulting firm, Successful.com, offers the cards and suggests other ways the cards can be used to develop profit centers.
The business card sports company logo, address and contact information on the front, but the back can hold up to 40 Megs of data including HTML, graphics, audio, video and presentation files. Web links can be imbedded so the viewer is swept off to your web site. If you have a powerful message to convey – this is a great way to get prospects to you.
Successful.com follows a methodology it calls “The 3.5.7 for Maximizing Your Business Online” to help companies implement strategies and tactics that completely leverage the card’s communication potential. The company has used this format with companies such as AT&T, Microsoft, and Metricom.