A Brave New World with Social Media
In a previous post, Garrett Wasny listed ways in which accounting and finance professionals are using Twitter to good advantage. Because his specialty is professional development consulting for accountants, we followed up and asked him how social media has changed the way he conducts his own business. Here is Garrett’s very interesting list—contrasting the old days (before social media) with the new ways (after social media).
“I use social media to—
Improve my marketing
Old: static business cards
New: dynamic LinkedIn profile
Boost my professional development
Old: magazines subscriptions
New: RSS feeds
Enhance communications with customers and colleagues
Old: zero access to top decision-makers
New: now, directly connect and eavesdrop using Twitter
Accelerate workflow and productivity
New: Virtual meetings and webinars
Help me recruit
Old: newspaper ads
New: LinkedIn candidate search
Find new gigs and jobs
Old: public library research
New: follow companies on LinkedIn, Facebook, Twitter, YouTube.
Make me a smarter shopper and cut costs
Old: hard copy catalogs
New: Red Laser app on mobile phone
Create new business models and revenue streams
Old: only banks loaned money
New: peer-to-peer lending marketplaces provide lending and borrowing opportunities
Improve Google ranking
Old: launch website and hope users find me
New: Every mention of my name on social media raises profile and boosts search results”
How are you using social media in your firm?
by Sue Anderson - Based on 30 years of experience in continuing education for accountants. Currently program director for online CPE provider, CPE Link. Formerly with the California CPA Education Foundation managing key operational areas including marketing, program development, and distance learning.