Be an Expert: Your Time to Shine
There are two keys to building your practice. One, of course is to be good at what you do. Your clients won’t stick around if you don’t produce quality work. The second is to go the extra step and amaze your clients so that they are motivated to refer others to you. Generating word of mouth referrals is the best marketing strategy there is. And all you have to do is become an expert at what you do. And look for opportunities to share your expertise.
by Sue Anderson - Based on 30 years of experience in continuing education for accountants. Currently program director for online CPE provider, CPE Link. Formerly with the California CPA Education Foundation managing key operational areas including marketing, program development, and distance learning.