Sally Glick: Marketing Today and Tomorrow!
| Sally Glick, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes. Each firm has its unique culture and each marketer has a unique skill set, yet there are also commonalities across all firms. Tune in to stay connected. |
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By Sally Glick - This entry focuses on the critical importance of planned growth as a key focus for all CPA firms of any size.
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A lost opportunity might not be lost!
Times read: 28407/11/08
By Sally Glick - This discussion focuses on how to leverage previously "lost" prospects and turn them into future opportunities for your firm...
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Share My Voice | 1 Voice(s) Have Spoken. Read What They Said!
How To Be Efficient Without a Marketer!
Times read: 23306/25/08
By Sally Glick - Having just returned from the Association for Accounting Administrator’s annual conference, I am full of exciting new ideas. For those firms that do not have the size, budget or culture to sustain a full time recruiter, human resource professional or marketer, the administrators find themselves wearing every hat...
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Times read: 22406/17/08
By Sally Glick - As I head out West to speak at a conference on the subject of accounting marketing (specifically for firms without accounting marketers on staff) I am thinking about all of you - and how this blog can deliver the greatest value...
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