Sally Glick, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes. Each firm has its unique culture and each marketer has a unique skill set, yet there are also commonalities across all firms. Tune in to stay connected.
By Sally GlickEffective marketing to clients and prospects means understanding their needs, their issues, their values. Customizing your approach can help you deliver real world class service.
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At the annual conference for the Association for Accounting Marketing in Austin, Texas there was much discussion on how to add value for clients. One way that was suggested was for you to identify Internet sites that provide useful information for them.
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By Sally Glick This session covers the kinds of questions firms can be asking of their clients to ensure the delivery of world class service.
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By Sally Glick How small firms can build a brand and get mostof the same benefits of the "bigger" players by using grass roots efforts.
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Sally Glick, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes. Each firm has its unique culture and each marketer has a unique skill set, yet there are also commonalities across all firms. Tune in to stay connected.
