On January 27, 2011, I taught an 8-hour CPE course for the California CPA Education Foundation, inaugurating their new facility in San Mateo for in-house education events.
The course was: Pricing on Purpose: Creating and Capturing Value.
It was originally intended for CPAs who work in industry, but as it turned out, the overwhelming majority of attendees were practicing CPAs.
So we provided a copy of my latest book, Implementing Value Pricing, to all attendees. However, you don't need the book to get value out of the program.
The course was Webcasted, and the California CPA Education Foundation has graciously made it available for free.
An excellent complement to this topic is another 8-hour Webcast we did last year, Measure What Matters to Customers, which discusses Key Predictive Indicators.
As always, we appreciate any and all feedback.
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