WHY SOME FIRMS STAND OUT
Some firms and their leaders seem to "get-it" and it shows.
Some firms and their leaders don't, and it shows.
To me, the firms that stand out from the crowd understand (among other things) the M&M, M&M & Ms:
- Manage People
- Mentor & Educate
- Millennials understand and are understood
- Marketing is taught and expected from Day One
- Manage the firm Actively (rather than always reacting)
How will you make these Ms come alive in your firm this summer and fall?
"Managers (this includes partners) must, above all else, have the skills of being net creators of energy, passion, drive and enthusiasm in other people." - - David Maister
Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She is a former shareholder and administrative partner in a successful, regional CPA firm and has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations. She works with firms across the country focusing on people, partners and internal management issues.