Posted by paulbeare on 04/19/2011 - 04:54
I recently read an article on the true value of Twitter et al, on the real value of social media marketing.
“...an article from marketing expert Kevin Wheeler, who aired some doubts last week about the role of services like Twitter, Facebook and LinkedIn. While conceding that they had some part to play, the thrust of Wheeler's argument was to suggest that the smarter route was to take the well trodden path through face to face events, dinners and seminars, writing white papers and getting published in the trade press.”
I do not nessersarily agree with this in so far as it is what you do with it and capture audiences eys that count.
Marketing in business is all about adding value and either being a leader, or a follower. If you don’t engage in social media, does that mean you fall into neither category?
I know that there are many who do tweet, I mutually follow many of the AccountingWEB community already. So, tell me -
- What’s your Twitter handle
- How often do you use twitter?
- Details of any twitter marketing campaigns that you are currently undertaking – tell us about them and we can tweet about it.
- What success have you achieved with it?
Me:
@UKAccounting Focussed on helping overseas companies enter the UK. Full-outsourced accounting paralleled with land and expand services. We focus all of our marketing campaigns towards overseas companies looking at setting up here, or who are already operating here (who are owned by overseas parent co).
@UKAccounting Focussed on helping overseas companies enter the UK. Full-outsourced accounting paralleled with land and expand services. We focus all of our marketing campaigns towards overseas companies looking at setting up here, or who are already operating here (who are owned by overseas parent co).
We use Twitter several times a day. We have also successfully converted a client through geo-targeting, which resulted in a fantastic ROI. However, it is worthwhile to hear what other firms and professionals within our realm are discussing.
Twitter is definitely worthwhile investing in, and what’s more, it is free!
A key point to remember is “Rome wasn’t built in a day”
Slow, steady progress will gain you tremendous authority in the long term.
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Spare time
Some interesting comments there, thank you Edith.
Perhaps with all these new social media tools that keep entering the market, you'll soon be able to pick-up your personal Twitter account.
Keep the comments coming!
Twitter
Paul,
Very interesting post, especially where you say "Marketing in business is all about adding value and either being a leader, or a follower."
I write the FEI Financial Reporting Blog and am honored to be part of AccountingWeb's Blogger's Crew.
The FEI blog has its own twitter account, www.twitter.com/feiblog, and our Blogger's Crew posts are also picked up on AccountingWeb's twitter account. I have a personal twitter account as well, but use it much less than in the past, simply because there are only so many hours in the day, and I wanted to reallocate my online time with virtual friends, to spend more real-time with friends and family.
But back to business, we have not tried any twitter/only promotions in @feiblog, although that is an interesting idea.
I believe twitter has been a great benefit to the FEI blog, due in large part to the ease in getting the word out through virtually geometric progression as followers retweet our blog posts. In addition to aiding the growth of our page hits and follower/subscriber base, there is an added element of speed, in that the RSS post, which is carried by Twitter, reaches the attention of our readers before the relatively old-fashioned email does.And the ability to automate our blog posts to twitter, without extra effort beyond initial set-up, is a big plus (for which I must give props to Dominick Jones of www.twitter.com/irwebreport.)
Last but not least I thank my BBF (best blogger friend) Francine McKenna of www.twitter.com/retheauditors for encouraging me to join the twitterverse.