Michelle is a change-agent in the accounting profession. Armed with intense observational skills and a penchant for getting the real issues on the table in a gentle way, she helps firms address the tough stuff holding them back from progress in business development and operational improvements. She’s also on the forefront of social media marketing for CPAs.
Talk with Michelle about:
Inspiring people to stay at your firm
Your leadership, and grooming the next leaders
Marketing strategies that make sense in YOUR firm
Strategic planning
Making your web presence so strong you compete with the big guys
By Michelle Golden - Rare is the firm that hasn't yet addressed controlling Internet usage, text messaging, instant messaging (IMing), and other forms of communication. This topic can quickly become heated, with some partners feeling very strongly that most, if not all, Internet activities are unproductive.
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By Michelle Golden - If you'd like to read an article about client selection, CCH published my article, "Who ARE Your Best Clients? And What Do You Do Once You Know?" in their Feb 2007 issue of CPA Practice Management Forum.
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By Michelle Golden - We teach a course on Proposal Systems and Processes. Attendees are usually surprised when my class starts off with all the reasons for not doing proposals.
