LinkedIn: Example of a really bad way of making contact
One of the "good things" about being in a LinkedIn group is that another group member can contact you directly.
Today I got a letter from someone I don't know that is just wrong in so many ways (the names have been changed to protect the guilty):
I saw you in Linkedin. And I feel like we can build a fruitful business relationship….
I am John Smith from Jones Accounting Service (India).
Jones Accounting Service is an India based freelance accounting firm providing online accounting and bookkeeping solutions. We work closely with CPA firms and Small Business enterprises. So we understand exactly what you need and want from an outsourcing Service firm.
Our Pricing is very cheaper compared to any other services. We charge you only $7 (US Dollar) per hour.
And also you can avail 24/7 support.
We deal with the softwares like QuickBooks, Peachtree, Netsuite, Sage, Xero, MYOB,HandiLedger, Quicken, Tally
You pay us only if you are satisfied with our services .
Sorry If you feel like I'm disturbing you...
Expecting your reply...
So what is wrong with this? For starters, "John" saw me on LinkedIn and thinks "we can build a fruitful business relationship." He clearly didn't read my profile to learn what kind of CPA work I do. If he did, he'd see his customers aren't really my customers. Does he explain how this would be fruitful for me?
Have I sent messages to people in groups I am in on LinkedIn? Of course. But when I do it, I don't make it so completely self-serving. And I certainly don't end it with "Expecting your reply...."
This is the equivalent of spam. I put up with it because the cost of the occassional spam I get is more than offset by the value I get from LinkedIn.
Actually it also reminds me of some really bad networkers I've met over the year. All about them.
You know those simple marketing rules you follow when you meet someone for the first time? They apply on LinkedIn too. "John" is going to be waiting a long time for my reply.
Joel M. Ungar, CPA is a lifelong resident of the Detroit area and a graduate of The University of Michigan. He is a principal with Silberstein Ungar, PLLC, a Top 15 auditor of SEC public reporting companies. Joel writes observations on different matters and especially on working with and using LinkedIn. He thinks he has a sense of humor.