Technology Bringing the World to You
It took me awhile to get here, but I've arrived. My Twitter page is a reality after seeing for myself what it is really all about, versus relying on the opinions of others. In my search for technology news about the CPA industry, I'm realizing it is much easier to have the news come to you versus having to go out and get it.
I've tried this before.....RSS feeds. For whatever reason, it did not work for me. Having the reader in my email client was not enough. It seems like the news was not updated all that often (granted that may be an unfair judgment based on the sources I used). Either way, I needed something better. While Twitter may have been around for awhile, it was not a consideration until I was prompted by a colleague who was using it. The notion that people have nothing better to do than tell the world that they just ate a cheeseburger with extra pickles at lunch is far from the truth. This is not a fair assessment of Twitter. Like the old adage says, don't knock it until you try it. I did, and within days, I'm a believer. I use HootSuite as the aggregator for my social media networks - this Twitter account and my LinkedIn. Using this tool, I get the news coming right to my fingertips - and it is just the stuff that I want.
It is still early in the process and I am still learning, but this will be a great resource to both receive information and in turn, send it out to others. The majority of my time using these social media tools is simply absorbing first. You don't need to get a Twitter account and start posting constantly, try just receiving, watching what others post - there is so much out there to get. I look forward to giving it back - to share on Twitter and on this blog what I've learned about the best use of CPA firm technology dollars. Stay tuned....
Jim Fahey is COO of Apple Growth Partners, a regional CPA firm in Ohio. His focus is on the effective and efficient use of technology within the firm by all team members. He is also in charge of talent management and retention at his firm. A background of IT and Human Resources helps Jim bridge the gap of technology complexities with end users who just want their computer to work so they can be chargeable. Being a very cheap (frugal sounds better) person himself, he is always looking for ways to save dollars at his firm. He is Director of Education for the Association for Accounting Administration and past Technology Committee member of the Ohio Society of CPA's. He often leads industry CPE events on the topics of Information Technology, CPA firm practice management and human resources/recruiting. Find out more about Jim on LinkedIn.