Social Technology: The Next Frontier | AccountingWEB

Social Technology: The Next Frontier

Social Technology: The Next Frontier

The cover story to this month's issue of Financial Executive magazine is a must read for the social media illuminati: "Social Technology: The Next Frontier."

Written by Scott Klososky, founder and chairman of the board of Alkami Technology, and the author of three books on including Enterprise Social Technology, the article explores the explosion in use of social technologies such as twitter, facebook and linked in, and the potential implications for business.

FEI has also been making increasing use of social technology, including this blog (the FEI Financial Reporting Blog), our new sister blog authored by Tom Thompson of the Financial Executives Research Foundation, the FERF Research Blog, as well as our twitter accounts @feiblog and @feinews. We also have an FEI LinkedIn group. And be sure to check out FEI TV, FEI TV on Demand on youtube, and the FEI blog on youtube. If you aren't currently a subscriber to the FEI blog and would like to receive email updates of our posts, send an email at to sign up.

Read the article, "Social Technology, The Next Frontier," here.

Other articles in this month's edition of Financial Executive magazine

Here's a rundown of the many useful articles also appearing in this month's edition of Financial Executive magazine:

Should Inflation Be a Worry?
The economy is in the midst of a modest recovery, but high oil prices and monetary policy are threatening to undo recent gains. What’s a business to do?
By Paul Sweeney

Derivatives Regulatory Concerns of End Users
With Dodd-Frank rulemaking ongoing, treasurers are gaining clarity on its impact on how they manage risk. Five top implementation concerns remain.
By Pam Brown

Innovation 3.0: Sparking an American Renaissance
Unleashing the core strength of U.S. companies — their innovative edge — should be among the highest priorities of financial executives.
By Scott D. Anthony
The Real Benefits of Continuous Monitoring
As a new foundation technology, CM is built to go beyond current approaches to improve operations and profits and increase cash flows.
By Michael P. Cangemi
Every Company is a Potential Cyberrisk Victim
Security breaches are so inevitable that every company’s strategic planning must include a coordinated defense against future attacks.
By Glenn Alan Cheney
The Rise of Global Tax Management Platforms
New tax technologies are enabling process improvements over the full tax lifecycle, putting it on par with the finance function.
By Bob Norton
Lessons Learned in Valuing Contingent Consideration
The formula protects buyers against downside risk, permits sellers to share in upside potential — and lets both sides meet in the middle.
By Lynne Weber and Gary Raichart
Challenges of a Mobile Workforce
Today’s mobile executives pressure companies to manage potential financial exposure and risk and meet compliance demands.
By Richie Zook and Eileen Mullaney
A More Enlightened Approach to Cost Control
Sustaining working capital in good times and bad requires prioritizing and synchronizing cost management with the business plan … strategically.
By David Douglass
Integrating T&E into the Finance Function
End-to-end expense management programs combined with best practices offer CFOs better data and a more comprehensive view of the company’s T&E spend.
By Jay Cary

From the President
From the Editor
News & Reviews
  • JOBS Act Aims To Help Raise Capital
  • Low-Cost Cities for Business
  • Tax Executives Sour on Prospects for 2012 Tax Reform
  • Bookshelf: The Power of Habit: Why We Do What We Do in Life and Business, by author Charles Duhigg
Financial Reporting
All Leases Aren’t Created Equal
By John Hepp and Mark Scoles
The Office
Visit Orlando and COO/CFO Larry Henrichs, Central Florida Chapter
Washington Beat
Private Companies Treading on an Increasingly Challenging Terrain
By Tyler Roberts
Private Companies
Maximizing Labor Productivity
By Greg Crabtree
Quick Study
Facing IRS Scrutiny? Here are 10 Strategic Moves
By Chuck Hodges and Susan Hu
Fed’s Prudential Rule Changes Launch New Era in Financial Regulation
By Deborah Bailey
Tech Strategy
The FTC’s Consumer Privacy Framework and Next Steps
By Melissa J. Krasnow
Members Speak Out
The U.S. Government Should Have a CFO
By Michael M. McCluer
FEI News

Balance Sheet
Mark Vendetti, Columbus, Ohio Chapter

Financial Executive magazine, an award-winning publication overseen by Ellen M. Hefffes, Managing Editor, is but one of the benefits of membership received by FEI members free of charge. (Available in digital and hard copy editions). Read more about the benefits of FEI membership, and consider joining now to receive FREE registration at our upcoming Summit Leadership conference in Orlando, Florida.

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FEI Financial Reporting Blog provides highlights from SEC, PCAOB, FASB, IASB, and other regulatory news, including reporting under Sarbanes-Oxley Sect 404. It is written by Edith Orenstein, Director of Technical Policy Analysis at FEI

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Steve Knowles has spent 25 years in business and practice in the UK, but he also worked in the states and the years haven't dulled his way of seeing an alternative view to everyone else, and every day is a new adventure.


Joel M. Ungar, CPA is a lifelong resident of the Detroit area and a graduate of The University of Michigan. He is a principal with Silberstein Ungar, PLLC, a Top 15 auditor of SEC public reporting companies.


Allan Boress, CPA, with over 25 years as a practitioner and consultant to the accounting profession. Mr. Boress is the author of 12 published books in 6 different languages, including a best-seller, The "I-Hate-Selling" Book.


Larry Perry, CPA, CPA Firm Support Services, LLC, is the author of accounting and auditing manuals, author and presenter of live staff training seminars, and author of webcast and self-study CPE programs. He blogs about small audits, reviews, and compilations.

Sandra Wiley, COO and Shareholder, is ranked by Accounting Today as one of the 100 Most Influential People in Accounting as a result of her prominent role as an industry expert on HR and training as well as influence as a management and planning consultant. She is also a founding member of The CPA Consultant's Alliance. Sandra is a certified Kolbe™ trainer who advises firms on building balanced teams, managing employee conflict and hiring staff.

Maria Calabrese, CIR, Human Resources manager for Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC in Cranford, New Jersey, Maria's topics revolve around the world of: Mentoring, Performance management, and The "Y Generation," a.k.a. "The whY generation".


William Brighenti is a CPA, Certified QuickBooks ProAdvisor, and Certified [Business] Valuation Analyst, operating an accounting, tax, and QuickBooks consulting firm in Hartford, Connecticut, Accountants CPA Hartford.


Ken Garen, CPA, is the co-founder and President of Universal Business Computing Company (, a software development firm of high-volume, high-productivity accounting and payroll technology.


Eva Rosenberg, MBA, EA, is the publisher of, and author of the weekly syndicated Ask TaxMama column. She provides answers to tax questions from taxpayers and tax professionals worldwide.


Amy Vetter, CPA, CITP is the CPA Programs Leader for Intacct Corporation responsible for leading the CPA/BPO Partners nationally.

Brian Strahle is the owner of LEVERAGE SALT, LLC where he provides state and local tax technical services to accounting firms, law firms and tax research organizations across the United States. He also writes a weekly column in Tax Analysts State tax Notes entitled, "The SALT Effect." For more info, visit his website:
Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales.

Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations.

Stacy Kildal is the mom of two fantastic kids, an Advanced Certified QuickBooks ProAdvisor, Certified Enterprise Solutions ProAdvisor, Sleeter Group Certified Consultant, a nationally recognized member of the Intuit Trainer and Writer Network, and co-host of RadioFree QuickBooks.
Michael Alter's blog specializes in providing practical advice to those who seek greater profitability and practice management tactics that enhance deeper client relationships.

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.


The IMA Young Professionals Blog features the insights of IMA’s Young Professionals Committee. Committee members share advice and experiences on careers, continuing education, work/life balance, and other issues affecting young accounting and finance professionals.


FEI Financial Reporting Blog provides highlights from SEC, PCAOB, FASB, IASB, and other regulatory news, including reporting under Sarbanes-Oxley Sect 404. It is written by Edith Orenstein, Director of Technical Policy Analysis at FEI.


Sue Anderson has 30 years of experience in continuing education for accountants. Currently she is the program director for online CPE provider CPE Link.


Jim Fahey is COO of Apple Growth Partners, a regional CPA firm in Ohio. His focus is on the effective and efficient use of technology within the firm by all team members.

Caleb Newquist is the Editor-in-Chief of Sift Media US, overseeing content for both AccountingWEB and Going Concern.

Leita Hart-Fanta, CPA, CGFM, and CGAP is the author of "The Yellow Book Interpreted" and owner of a website devoted to training for governmental auditors.


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