Is Giving the New Marketing?

Posted by accountingweb on Feb 27 2012 966 printer friendly

I came across a blog post by Jay Shepherd (with links to Hugh MacLeod), and it made me think about the SALT consulting world.

What do clients (companies large and small) want? How do they want to be reached? What free gifts can consultants provide? What gifts can consultants provide and still get paid for the services they provide?

I believe this has been a continual dilemma in our industry for years. Consultants often give away ideas, only later to see the client implement the idea themselves or worse, use another firm to implement the idea.

I have worked in industry and public accounting, and have been on both sides of the fence.

What do you think is a good gift? What is fair? What do, or should consultants really get paid to do?

This blog

State and Local Tax 360˚

My name is Brian Strahle and I hope you find this blog informative and useful. My personal mission is to fix and prevent state tax problems. I provide companies with leverage (knowledge, judgment and advocacy) so they can operate across state lines with peace of mind.

I am a multistate tax consultant and I serve clients across the U.S. from my office in Washington D.C. For more info, visit my website: www.leveragestateandlocaltax.com

Connect with me on LinkedIn. Follow me on Twitter. Join the Leverage | SALT LinkedIn Group, connect and contribute with your colleagues!

Because state and local taxes are deceptively simple and endlessly complicated.

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