Accountant Advocates Added to Sage Accountants Network | AccountingWEB

Accountant Advocates Added to Sage Accountants Network

Sage announced today that they are adding a new team of “Accountant Advocates” to help Sage Accountants Network (SAN) members with marketing, practice management, and technical issues.  This is the kind of in-house service that software companies normally reserve for Value-Added Resellers (VARs), and makes it easier to get issues resolved in one call.

I had the opportunity to interact with one of the early Accountant Advocates during some meetings earlier this year, and I was very impressed with the depth and breadth of topics he could help with.  I expected a junior staff person with 2-3 years experience, and instead got a seasoned controller/consultant with 20+ years of strong experience in a wide range of businesses.

You can contact the Accountant Advocates at


(Full Text of Press Release Follows)

Sage Introduces Accountant Advocates and Strengthens Partnership With Accountant Community

New Accountant Advocates will assist Sage Accountants’ Network members on a range of issues from practice management to marketing and more

Atlanta, May 4, 2010— Sage North America today announced the addition of a new Accountant Advocate team to augment the services provided through the Sage Accountants’ Network.  Accountant Advocates are CPAs or accountants with industry or in-firm experience who will be focused on working with and providing an exceptional experience for accountants, bookkeepers and CPAs in the Sage Accountants’ Network. 

“We want our Sage Accountants’ Network members to see value from day 1, and for them to look to Sage as a partner in their success, providing them with knowledge, tools, and support to grow their practices and client relationships,”  said Jennifer Warawa, director of partner programs, Sage North America.  “By adding our new Accountant Advocates, we’re further enhancing the Sage Accountants’ Network experience with a team that will understand and be able to advise on a variety of practice management issues.” 

The Accountant Advocates’ role is to fully support Sage Accountants’ Network members and be their partner in business development. Accountant Advocates will be well versed in the Sage family of products and be prepared to assist and guide Sage Accountants’ Network members with anything from basic installation support to running a marketing campaign in their local area to go after new customers.  

The Sage Accountants’ Network offers resources to increase technical competency and help grow an accountant’s practice by providing informative communications and resources, product discounts, training, certification and membership benefits related to the Sage portfolio of products.  Through the Sage Accountants’ Network, accounting professionals also have access to Sage products that include accounting and business management software, support services and automatically delivered upgrades and updates, including payroll tax tables when applicable.  In addition to software, members receive a complimentary listing in the Sage Accountants’ Network member locator.  

To learn more about the Sage Accountants’ Network and how to get a free one-year membership, please visit Booth 315 at the 2010 Accounting Technology New York Show, May 5-6 at the Penn Plaza Pavilion.  In addition, Mike Savory, senior product manager, Sage Peachtree, will be presenting a session at the show on Thursday, May 6, on the Sage Accountants’ Network and Sage Peachtree Quantum.  You can also visit the Sage Accountants’ Network online at, or contact the new Accountant Advocates:

About Sage North America 
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North America employs more than 4,100 people and supports 3.1 million small and midsized business customers. The Sage Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 13,400 people and supports 6.1 million customers worldwide. For more information, please visit the website

Disclosure:  I write a monthly column on Sage Peachtree for The CPA Technology Advisor ( called “The Sage Peachtree Perspective”.  My initial column is in the can, and will be published around the end this month in the June 2010 issue of the magazine.  More on the column is available at



This blog

by The K2 Team - Look here for anything that involves technology and accounting. K2 Enterprises is the largest supplier of technology CPE (Continuing Professional Education) for CPAs, CGAs and CAs in North America. The K2 team routinely reviews software and hardware products from all major publishers and teaches accountants how to use these tools effectively. The entire K2 team has 10+ years of experience, many with 30+ years of technology and accounting experience.

More from this blog

Bloggers crew

Steve Knowles has spent 25 years in business and practice in the UK, but he also worked in the states and the years haven't dulled his way of seeing an alternative view to everyone else, and every day is a new adventure.


Joel M. Ungar, CPA is a lifelong resident of the Detroit area and a graduate of The University of Michigan. He is a principal with Silberstein Ungar, PLLC, a Top 15 auditor of SEC public reporting companies.


Allan Boress, CPA, with over 25 years as a practitioner and consultant to the accounting profession. Mr. Boress is the author of 12 published books in 6 different languages, including a best-seller, The "I-Hate-Selling" Book.


Larry Perry, CPA, CPA Firm Support Services, LLC, is the author of accounting and auditing manuals, author and presenter of live staff training seminars, and author of webcast and self-study CPE programs. He blogs about small audits, reviews, and compilations.

Sandra Wiley, COO and Shareholder, is ranked by Accounting Today as one of the 100 Most Influential People in Accounting as a result of her prominent role as an industry expert on HR and training as well as influence as a management and planning consultant. She is also a founding member of The CPA Consultant's Alliance. Sandra is a certified Kolbe™ trainer who advises firms on building balanced teams, managing employee conflict and hiring staff.

Maria Calabrese, CIR, Human Resources manager for Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC in Cranford, New Jersey, Maria's topics revolve around the world of: Mentoring, Performance management, and The "Y Generation," a.k.a. "The whY generation".


William Brighenti is a CPA, Certified QuickBooks ProAdvisor, and Certified [Business] Valuation Analyst, operating an accounting, tax, and QuickBooks consulting firm in Hartford, Connecticut, Accountants CPA Hartford.


Ken Garen, CPA, is the co-founder and President of Universal Business Computing Company (, a software development firm of high-volume, high-productivity accounting and payroll technology.


Eva Rosenberg, MBA, EA, is the publisher of, and author of the weekly syndicated Ask TaxMama column. She provides answers to tax questions from taxpayers and tax professionals worldwide.


Amy Vetter, CPA, CITP is the CPA Programs Leader for Intacct Corporation responsible for leading the CPA/BPO Partners nationally.

Brian Strahle is the owner of LEVERAGE SALT, LLC where he provides state and local tax technical services to accounting firms, law firms and tax research organizations across the United States. He also writes a weekly column in Tax Analysts State tax Notes entitled, "The SALT Effect." For more info, visit his website:
Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales.

Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations.

Stacy Kildal is the mom of two fantastic kids, an Advanced Certified QuickBooks ProAdvisor, Certified Enterprise Solutions ProAdvisor, Sleeter Group Certified Consultant, a nationally recognized member of the Intuit Trainer and Writer Network, and co-host of RadioFree QuickBooks.
Michael Alter's blog specializes in providing practical advice to those who seek greater profitability and practice management tactics that enhance deeper client relationships.

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.


The IMA Young Professionals Blog features the insights of IMA’s Young Professionals Committee. Committee members share advice and experiences on careers, continuing education, work/life balance, and other issues affecting young accounting and finance professionals.


FEI Financial Reporting Blog provides highlights from SEC, PCAOB, FASB, IASB, and other regulatory news, including reporting under Sarbanes-Oxley Sect 404. It is written by Edith Orenstein, Director of Technical Policy Analysis at FEI.


Sue Anderson has 30 years of experience in continuing education for accountants. Currently she is the program director for online CPE provider CPE Link.


Jim Fahey is COO of Apple Growth Partners, a regional CPA firm in Ohio. His focus is on the effective and efficient use of technology within the firm by all team members.

Caleb Newquist is the Editor-in-Chief of Sift Media US, overseeing content for both AccountingWEB and Going Concern.

Leita Hart-Fanta, CPA, CGFM, and CGAP is the author of "The Yellow Book Interpreted" and owner of a website devoted to training for governmental auditors.


AccountingWEB is more than just a U.S. team of journalists and financial and technology experts - we have an international side, too! Members of our British team who publish share their ideas, insights, and perspectives from across the pond.