Twitter Tidbits

Are you wondering about how to make the best use of Twitter? If the “sold out” attendance at Seltzer Design’s program on social media is any indication, I think many people are. Moreover, I think different things work for different people.

How I use Twitter:

I mainly use Twitter to stay abreast of what’s happening in my profession, my industry, and the world. I do this in three ways.

I use Twitter as a newspaper. Instead of scanning the headlines of a print publication, I “follow” reporters and publications that tweet headlines of breaking stories with links to the full article. When I want to learn more, I click the link to the full story.

I use Twitter as a peer-reviewed publication--and empower others to sift through the news, highlight articles of interest, and provide useful insights. Instead of subscribing to a print journal that arrives once a month or six times a year, I “follow” a group of thought leaders I’ve identified as providers of interesting content.

The third way I use Twitter is as an antenna. With the help of Tweetdeck (described below), I scan everyone’s tweets, including people I don’t know, to learn what others are saying about topics I find interesting.

I do this by setting up a permanent search in Tweetdeck and checking the results whenever I have time. When I find useful information, I often start "following" the person who posted the tweet--and "retweet" his/her post to those that follow me.

How others use Twitter:

I use Twitter mostly for listening but of course that means someone needs to be talking--I mean tweeting. Annie Schmidt, the Senior Designer and Strategist, identifies six ways people can tweet: curatorial, tips and advice, shout-out, self-promotional, responses and retweets.

Curatorial tweets identify topics of interest and provide useful insights. Shout-outs are requests for help and/or ideas. Retweets are posts that Twitter readers forward, with full attribution, to those that follow them.

Twitter tools:

There are a number of tools that extend the power of Twitter. Examples include Tweetdeck, Hootsuite, and Seesmic’s Twitter desktop client. Shortly, after the Seltzer seminar, I came across a great Tweetdeck demo that John McTigue posted on one of the Linked In groups to which I subscribe.

Are you atwitter about twitter?

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by Barbara Bix - In tough economic times, more and more clients are looking to their accountants to help them improve the bottom line. Often, the best way to do that is to start with the top line-since one can only decrease expenses so far. This blog discusses concrete actions you and your business-to-business clients can use to accelerate revenues.

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