Truth be told about business development
by Allan Boress on
Hi. My name is Louie and I'm 12 years old. My Uncle Allan is an old boomer dude who asked me to show him how to use his iPad. I showed him all the games and other stuff I knew he wouldn't like, you know like iTunes.
Received an email recently about how to maximize the effectiveness of conducting a marketing seminar to produce better results.
Cool sells. Just ask Prez Obama; helped him get elected.What is cool, and how can you use it to make your marketing more effective?
There is a difference between leadership and management. Politics aside please, there are valuable lessons to learn from this administration on how to better manage our client relationships.
The economy was in a shambles. Unemployment in Chicago was at all-time records since the Great Depression. Banks weren't loaning money. Nobody was buying anything; we wondered if things would ever get better.
Right now, someone in your office is going beyond the call of duty. At this moment, one of your staff people (let's leave partners and their egos and over-inflated w-2's out of it) is treating your clients as their own.
More than ever, marketing must show a recognizable return on investment.
A fellow recently approached me at a conference I was speaking at and asked me about who in their firm should be involved in practice development. It was his opinio