Blogs » The Top Line

The Top Line

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by Barbara Bix - In tough economic times, more and more clients are looking to their accountants to help them improve the bottom line. Often, the best way to do that is to start with the top line-since one can only decrease expenses so far. This blog discusses concrete actions you and your business-to-business clients can use to accelerate revenues.

Latest posts

Nov
24
Using social media to market medical devices
Last summer, Robert DeSimone of MediComm Consultants, Inc., a colleague from the Medical Development Group, mentioned that several of his clients had inquired about social media.  Recognizing that medical device companies face special
Nov
09
Social Media Marketing for Job Seekers
More often than not, when I'm invited to speak it's about marketing strategies that businesses can use to attract and capture businesses from other businesses.
Oct
24
Twitter Tidbits
Are you wondering about how to make the best use of Twitter? If the “sold out” attendance at Seltzer Design’s program on social media is any indication, I think many people are.
Aug
07
Social Media Breakfast(SMB15) serves up great insights and recommendations
One of my clients, a membership organization, is facing a challenging problem. The Board would like to recruit younger members to ensure that the organization continues. One of the issues our team has been trying to address is, "How do you attract and retain new community members—when these prospective members start out with little in common with current members?" Luckily for me, I attended a social media breakfast in Boston(#15) this morning. There,
Jun
19
Social Media Overload--How to make sense of it all
Blogs and Linked In and Twitter, oh my! So much information, so little time… It’s all a bit overwhelming.
Jun
11
I'll Link In to that!
Last night, I presented “Personal Branding: The Social Media Way” at a local job seekers’ group.
Jun
04
Social Media: So What?
One way or another, that’s what a lot of people that I know are asking.
May
11
Social media adoption: How will marketing spending patterns change?
Although social media adoption rates are still relatively low—more and more companies are jumping in.
Apr
12
Is the competition distracting you from becoming a market leader?
What if Tom’s of Maine had tried to match Colgate or Crest feature by feature? Would they have ever succeeded? How about Netflix?
Mar
21
Who reads blogs anyway?
Google the title of this article and you’ll find lots of statistics on who reads blogs. That said you may not know anyone who reads blogs. I believe that blogs are worth writing—even if no one reads them right away. The reason?

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