QR codes – those funny-looking black-and-white boxes that you see everywhere you look these days – are finding their way into the accounting profession. To access the information behind a QR code, you need a QR code reader on your smartphone. You focus your mobile device on the code and then you are taken to a Web site. Sometimes the code takes you directly to a company or personal home page. More often, the code leads you to a special promotion or to a place where you can read more information than what would normally fit in a small advertisement or on the back of a business card.
AccountingWEB's contributing writer Kara Haas has spoken with some members of the accounting profession to find out how they are using these boxy codes. You can experiment with QR codes for free – it's another way of using online tools to promote yourself and your products. Mostly, though, it's just fun to point at QR codes, feel your phone buzz when a connection is made, and then see where the code takes you.
Prior to this role, Caleb served as the editor of Going Concern since its founding in 2009. During his time as editor, Going Concern quickly became one of the most popular and talked about websites in the accounting profession. He has been named one of Accounting Today's Top 100 Most Influential People every year since 2011 and has been published on numerous websites, including Above the Law, Deadspin, Denver Business Journal, and the Huffington Post.
Caleb is an adjunct professor of journalism the Community College of Denver in Denver, Colorado, where he teaches Internet Media.
Prior to falling bass ackwards into the media business, Caleb spent over five years working in public accounting, with more than three of those years at KPMG. Caleb received a Master of Science in Accounting from Colorado State University and a Bachelor of Science in Business Administration from the University of Nebraska at Kearney.
Caleb spends a lot of time on a bicycle and reading, but never at the same time.