QR codes – those funny-looking black-and-white boxes that you see everywhere you look these days – are finding their way into the accounting profession. To access the information behind a QR code, you need a QR code reader on your smartphone. You focus your mobile device on the code and then you are taken to a Web site. Sometimes the code takes you directly to a company or personal home page. More often, the code leads you to a special promotion or to a place where you can read more information than what would normally fit in a small advertisement or on the back of a business card.
AccountingWEB's contributing writer Kara Haas has spoken with some members of the accounting profession to find out how they are using these boxy codes. You can experiment with QR codes for free – it's another way of using online tools to promote yourself and your products. Mostly, though, it's just fun to point at QR codes, feel your phone buzz when a connection is made, and then see where the code takes you.
Perry is a CPA and a former senior tax accountant with Big Four firm Deloitte. She maintains a small tax practice, she is a personal finance instructor, and the author of thirty books, including Surviving Financial Downsizing: A Practical Guide to Living Well on Less Income (Adams Media); QuickBooks on Demand (Que); Excel 2007 Macros Made Easy (McGraw Hill); The Complete Idiot's Guide to Doing Your Income Taxes (Alpha/MacMillan); and, most recently, Mint.com for Dummies (John Wiley & Sons). In addition, she is a former columnist for the Indianapolis Star and Indianapolis News daily newspapers.
Perry is a nationally recognized speaker who advises public accountants on using Internet tools to improve their accounting practices. She also taught a college-level introductory accounting class and was on staff at the Indiana CPA Society as a computer applications instructor. For five years, she was a contributing editor for Accounting Today magazine before taking over the helm at AccountingWEB.
Perry is a graduate of Indiana University where she earned a bachelor’s degree in journalism. She returned to school to study accounting at Illinois State University, passed the CPA exam (in one sitting!), and worked for Deloitte in the Chicago tax department.
Gail has been named one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor magazine and the American Society of Women Accountants.