Tax "rebate" - ulterior motive?
By Gail Perry, CPA - The IRS is asking for assistance in seeking out low-income people who might be eligible for the tax rebates this spring. The term rebate of course doesn't describe the situation accurately when the recipient is not a taxpayer, but that isn't stopping the IRS from going way out of its way to give away the tax dollars of people who earned the money in the first place. People have to have an address to receive a rebate. They have to file a 2007 tax return to receive a rebate. Let's see: assigning addresses to homeless people; making everyone file a tax return even if they aren't required to. Maybe I'm mistaken, maybe there's no connection, but could this be some sort of effort to increase the likelihood amd success of a national ID program????
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.