Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 62312 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Apr

What Great Leaders Have in Common - and How That Helps Your Marketing

I read a great article in the NY TimesSunday Business section last week entitled, "Distilling the Wisdom of CEOs." As I read it, I realized that the five characteristics that were identified by the author as bein

Apr

Oh No! Not Another Conversation About Social Media!

As firms of all sizes, much like yours, gravitate to social media and embrace it as a way of consistently connecting with clients, they will need to develop a soc

Apr

So, what's so special about your firm?

As busy season winds down and everyone pauses to catch their breath, it will become obvious that the local mid-size firms that have been active in the community, positioning their partners and staff as thought leaders, and demonstrati

Apr

Identify a Need - Offer a Solution!

I was recently asked to serve as adjunct professior for a day at NJIT, speaking to students about Marketing 101. Reading their assigned text reminded me of the importance of up front research.

Mar

It's All About How You Treat Poeple

I hope you don't get tired of my repeating this critical message, but as you go forward after busy season, turning your attention more consistently to attracting and retaining quality clients, don't forget that no matter what marketing or

Mar

How Do You Exceed Expectations?

At a recent program we held at Sobel & Co., Eileen Scott, the former CEO of the Fortune 500 retail grocery chain Pathmark, posed an interesting question.

Mar

How Do You Get in the Door with Prospects?

The last two blogs I posted have been focused on providing you with some 'easy' tips for connecting marketing to business development.

Mar

Gaining More New Business - Part II

Earlier this week I mentioned that I was going to share a range of quick, cost effective tips that can help you leverage your marketing initiatives to gain new opportunities. I started by saying that you should dev

Mar

Hot List is Handy

Hi everyone! I hope you are off to a great start this week and that you are ready for some ideas on how to get in front of all the right people!

Mar

LinkedIn can help with market research

In previous generations, only the largest firms could afford to use market research to help them asses their situation and get a snapshot of their competitive landscape.

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Truth be told about business development

Allan Boress, CPA, with over 25 years as a practitioner and consultant to the accounting profession. Mr. Boress is the author of 12 published books in 6 different languages, including a best-seller, The "I-Hate-Selling" Book.

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Today's World of Audits

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The Talent Advantage

Sandra Wiley, COO and Shareholder, is ranked by Accounting Today as one of the 100 Most Influential People in Accounting as a result of her prominent role as an industry expert on HR and training as well as influence as a management and planning consultant. She is also a founding member of The CPA Consultant's Alliance. Sandra is a certified Kolbe™ trainer who advises firms on building balanced teams, managing employee conflict and hiring staff.

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Talk to TaxMama

Eva Rosenberg, MBA, EA, is the publisher of TaxMama.com, and author of the weekly syndicated Ask TaxMama column. She provides answers to tax questions from taxpayers and tax professionals worldwide.

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Success in the Cloud

Amy Vetter, CPA, CITP is the CPA Programs Leader for Intacct Corporation responsible for leading the CPA/BPO Partners nationally.

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State and Local Tax 360˚

My name is Brian Strahle and I hope you find this blog informative and useful. My personal mission is to fix and prevent state tax problems. I provide companies with leverage (knowledge, judgment and advocacy) so they can operate across state lines with peace of mind. I am a multistate tax consultant and I serve clients across the U.S. from my office in Washington D.C. For more info, visit my website: www.leveragestateandlocaltax.com

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PR Matters

Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales.

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Possibilities For CPA Firm Management

Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations.

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Pajama Work: QuickBooks, Technology & the Cloud

Stacy Kildal is the mom of two fantastic kids, an Advanced Certified QuickBooks ProAdvisor, Certified Enterprise Solutions ProAdvisor, Sleeter Group Certified Consultant, a nationally recognized member of the Intuit Trainer and Writer Network, and co-host of RadioFree QuickBooks.

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Michael Alter's Dollars and Sense

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Marketing Today and Tomorrow

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

62312

IMA Young Accounting Pros

The IMA Young Professionals Blog features the insights of IMA’s Young Professionals Committee. Committee members share advice and experiences on careers, continuing education, work/life balance, and other issues affecting young accounting and finance professionals.

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Gail Perry - Voice of the Editor

Gail Perry is Publisher at Sift Media US, Inc. and oversees the content on the Sift websites, AccountingWEB.com and GoingConcern.com. She has been the editor-in-chief at Sift Media US since 2007, overseeing the content on AccountingWEB.

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FEI

FEI Financial Reporting Blog provides highlights from SEC, PCAOB, FASB, IASB, and other regulatory news, including reporting under Sarbanes-Oxley Sect 404. It is written by Edith Orenstein, Director of Technical Policy Analysis at FEI.

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Continuing Education

Sue Anderson has 30 years of experience in continuing education for accountants. Currently she is the program director for online CPE provider CPE Link.

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CentsLess: Wise CPA Firm Spending

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Auditing Yellow Book Style: Government Auditors Unite!

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Across the Pond

AccountingWEB is more than just a U.S. team of journalists and financial and technology experts - we have an international side, too! Members of our British team who publish AccountingWEB.co.uk share their ideas, insights, and perspectives from across the pond.

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