Marketing Today and Tomorrow
Yesterday our firm, Sobel & Co., closed for the entire day while the partners and staff spent time at one of our nonprofit clients, The Cerebral Palsy Association in Edison, NJ, assisting them with running their annual school carn
Whether you are a small, mid-size or large regional firm, the months of September thru early November represent terrific opportunities for hosting events.
This summer's Association for Accounting Marketing conference was loaded with information that can be of use to every CPA firm of any size. I have enjoyed sharing some of the ideas that generated during the program.
When we speak with clients and prospects, they all seem to be consistently hungry for data on emerging trends, significant changes, benchmarking, or any relevant current information about their industry and their customers. If you hav
In an executive Women's Breakfast program our firm hosted today featuring "The Chief Door Opener," Caryn Kopp, she reminded us all that when you are in a situation where you have the opportunity to meet a business
I hope all of you had a wonderful Fourth of July weekend.
Hi folks: Before I head out of town for a week's vacaton I wanted to share one more idea that generated at this year's Association for Accounting Marketing (AAM) Conference.
During an interesting session at the June Association for Accounting Marketing's Annual Conference, the speaker noted that the top factors driving client loyalty are not always what thye CPA firm ight expect.
Hi all - continuing on with sharing ideas generated from the Association for Accounting Marketers (AAM) conference that took place the first week of June, here is another bit of information that I think is useful for you:
One of the interesting things I learned about last week at the Association for Accoutning Marketing (AAM) Conference was the term Net Promoter Score- NPS. The NPS measures how likely a client is to refer or recommend you to a bu