by Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.
03/02/2009 - 19:00 - 671 reads -
By Sally Glick -Good Reading!
We are in interesting times. As our clients’ trusted advisors, we are now in the role of helping them gain some confidence and find innovative solutions to deal with their unprecedented challenges.
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02/24/2009 - 12:50 - 622 reads
By Sally Glick - So much of the time we define “marketing” as branding and communication activities with a goal of generating quality leads and obtaining new opportunities.
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02/13/2009 - 18:45 - 648 reads
By Sally Glick - In a previous blog we talked about the ways that you can use tax season to market services to your existing clients.
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02/07/2009 - 10:56 - 620 reads
By Sally Glick - In recent years “Tax Season” has developed a new brand. It is now often dubbed “Opportunity Season” – and for good reason.
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01/29/2009 - 12:28 - 676 reads
By Sally Glick - How many names do you have in your network?
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