Marketing Today and Tomorrow
Most of the time, when I talk to CPAs across the country and we discuss their marketing strategies, the conversation usually focuses on the way they attract new opportunities. Marketing is often synonymous with advertising&n
I was at a business association meeting recently where the guest speaker, a CEO of a public company, commented, "Strategy is nice, but taking action is even better." His bold words got me to thinking. Too oft
Many small to mid - size firms are simply not ready for the commitment of resources - time and money - to employ a full time marketing professional for their marketing and branding communication initiatives. That doesn't mean they ar
One of the things we have been doing as a result of reading Gail Crosley's book, "At the Crossroads" is to hold a pipeline meeting twice each month at which time we discuss new opportunities that have been presented re
New Jersey was hit pretty hard by Hurricane Irene last week, and the owner of one of the businesses that was most impacted by severe flooding and downed trees made the decision to close up shop.
Good morning everyone: September heralds the "back to school" season across the country, with a renewed commitment to business as summer draws to a close.
A McKinsey Report published last month confirms what the accounting profession has known all along: Clients cannot seperate marketing from the product or service; marketing is the product (or, in our case, the service). The expe
hello everyone - I recently saw the results of the Bay Street group's survey regarding client satisfaction.
Hi everyone. I hope the summer is going well for you.