Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 64697 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Jun

What Drives Client Loyalty?

Hi all - continuing on with sharing ideas generated from the Association for Accounting Marketers (AAM) conference that took place the first week of June, here is another bit of information that I think is useful for you:

Jun

More Marketing Ideas from the AAM Conference

One of the interesting things I learned about last week at the Association for Accoutning Marketing (AAM) Conference was the term Net Promoter Score- NPS. The NPS measures how likely a client is to refer or recommend you to a bu

Jun

Satisfied is Not Good Enough!

I am continuing to share insights gathered at last week's Association for Accounting Marketing (AAM) conference with you.

Jun

Say it Again!

Yesterday I mentioned that I would be sharing some of the key ideas that were generated at last week’s conference for the Association for Accounting Marketing. The speaker at one session I sat in on reported the results of a key

Jun

Do You Give Your Prospects a Fee Choice?

At the annual conference for the Association for Accounting Marketing held last week in Chicago, I heard one speaker suggest that instead of providing a range of fees, firms might create a menu of options.

Jun

Upcoming Conference - Association for Accounting Marketing

Hello all: Just a quick note to tell you that I will be attending the annual Association for Accounting Marketing (AAM) Conference next week, from June 6-10.

Jun

A Client Visit a Day Keeps Competitors Away!

Well...while we all know that an apple a day keeps the doctor away, I believe a client visit a day - or at least with some regularity - can help you fend off competing firms.

May

It is Still About Face Time - Not Just Facebook!

As we head into a long holiday weekend I just wanted to share the conversation I heard on ABC morning news today.

May

Exceeding Expectations - Do You?

Most of us include some variation of the words "we will exceed your expectations" in our client communications. It sounds good - and is a great promise to make - but all too often it is a cxhallenge to execute.

May

Business Etiquette Guidelines: What's Right - What's Not?

Many firms incorporate sponsorships at local business events, exhibits at industry trade shows, and seminars and netwoking events as integral components of their marketing strategy.

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