Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 62558 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Jan

Why Do I Need to Market My Firm?

Why market? Why bother? These are important questions that concern many small to mid-size firms and they deserve thoughtful consideration and a reasonable and practical response.

Jan

Invest in Your Audience

I've had websites on my mind recently and today's presentation by Ilene Greene, President of Marketshare Communications at the Sobel & Co Executive Women's Breakfast,only increased my awareness of how much we need to do in this ar

Jan

Keeping Up with Communications

As your firm prepares for busy season , this is an excellent time for reviewing all you have been doing - making sure everything is up to date.

Dec

Steve Jobs Words of Wisdom Work for CPA Firms Too!

While reading the recent biography of Steve Jobs I came across a bit of advice that I thought was just as relevant for those of us with small to mid-zise CPA firms who are always looking for some marketing and business guidance.

Dec

Work On the Firm as Well as In It (Good advice, but who has time?)

As business advisors we often encourage our clients to be more strategic. But do we do a good job of this ourselves?

Dec

So You Think Social Media is Just for Socializing?

I attended a conference recently where the speaker was raving about the many benefits of social media. One of the statements he made that struck me as really important was the sheer number of users currently turning to Face

Dec

Gearing Up for "Busy" Season

It feels like every year I make this same plea: As the current year winds down and the new year unfolds before you, be prepared for the fact that busy season, or tax season, will be rushing in like a fast moving train.&nbs

Nov

Sitting on a Board Can Be Good Business

Partners at small to mid size firms sometimes lament that they don't have the marketing budget of their large firm colleagues. They feel that this may put them at a disadvantage when trying to build their brand and prosect for n

Nov

It's Holiday Time - What's Your Message?

Well, we are at that time of year again when there is a mad dash for the post office or a rush to create and distribute e-mail holiday cards - all of which ultimately begin to sound, and even look, the same. If yo

Oct

Marketing Builds Pride - Did You Know That?

Most of the time, when I talk to CPAs across the country and we discuss their marketing strategies, the conversation usually focuses on the way they attract new opportunities. Marketing is often synonymous with advertising&n

Featured blogs

View from a Tea Cup

Steve Knowles has spent 25 years in business and practice in the UK, but he also worked in the states and the years haven't dulled his way of seeing an alternative view to everyone else, and every day is a new adventure.

19708

Ungar Cover

Joel M. Ungar, CPA is a lifelong resident of the Detroit area and a graduate of The University of Michigan. He is a principal with Silberstein Ungar, PLLC, a Top 15 auditor of SEC public reporting companies.

47278

Truth be told about business development

Allan Boress, CPA, with over 25 years as a practitioner and consultant to the accounting profession. Mr. Boress is the author of 12 published books in 6 different languages, including a best-seller, The "I-Hate-Selling" Book.

23822

Today's World of Audits

Larry Perry, CPA, CPA Firm Support Services, LLC, is the author of accounting and auditing manuals, author and presenter of live staff training seminars, and author of webcast and self-study CPE programs. He blogs about small audits, reviews, and compilations.

53350

The Talent Advantage

Sandra Wiley, COO and Shareholder, is ranked by Accounting Today as one of the 100 Most Influential People in Accounting as a result of her prominent role as an industry expert on HR and training as well as influence as a management and planning consultant. She is also a founding member of The CPA Consultant's Alliance. Sandra is a certified Kolbe™ trainer who advises firms on building balanced teams, managing employee conflict and hiring staff.

499

The HR Connection

Maria Calabrese, CIR, Human Resources manager for Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC in Cranford, New Jersey, Maria's topics revolve around the world of: Mentoring, Performance management, and The "Y Generation," a.k.a. "The whY generation".

30610

The Barefoot Accountant

William Brighenti is a CPA, Certified QuickBooks ProAdvisor, and Certified [Business] Valuation Analyst, operating an accounting, tax, and QuickBooks consulting firm in Hartford, Connecticut, Accountants CPA Hartford.

50669

TechWise

Ken Garen, CPA, is the co-founder and President of Universal Business Computing Company (www.ubcc.com), a software development firm of high-volume, high-productivity accounting and payroll technology.

6170

Talk to TaxMama

Eva Rosenberg, MBA, EA, is the publisher of TaxMama.com, and author of the weekly syndicated Ask TaxMama column. She provides answers to tax questions from taxpayers and tax professionals worldwide.

37458

Success in the Cloud

Amy Vetter, CPA, CITP is the CPA Programs Leader for Intacct Corporation responsible for leading the CPA/BPO Partners nationally.

14410

State and Local Tax 360˚

My name is Brian Strahle and I hope you find this blog informative and useful. My personal mission is to fix and prevent state tax problems. I provide companies with leverage (knowledge, judgment and advocacy) so they can operate across state lines with peace of mind. I am a multistate tax consultant and I serve clients across the U.S. from my office in Washington D.C. For more info, visit my website: www.leveragestateandlocaltax.com

67839

PR Matters

Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales.

3712

Possibilities For CPA Firm Management

Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations.

24624

Pajama Work: QuickBooks, Technology & the Cloud

Stacy Kildal is the mom of two fantastic kids, an Advanced Certified QuickBooks ProAdvisor, Certified Enterprise Solutions ProAdvisor, Sleeter Group Certified Consultant, a nationally recognized member of the Intuit Trainer and Writer Network, and co-host of RadioFree QuickBooks.

6780

Michael Alter's Dollars and Sense

Michael Alter's blog specializes in providing practical advice to those who seek greater profitability and practice management tactics that enhance deeper client relationships.

7182

Marketing Today and Tomorrow

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

62558

IMA Young Accounting Pros

The IMA Young Professionals Blog features the insights of IMA’s Young Professionals Committee. Committee members share advice and experiences on careers, continuing education, work/life balance, and other issues affecting young accounting and finance professionals.

11815

Gail Perry - Voice of the Editor

Gail Perry is Publisher at Sift Media US, Inc. and oversees the content on the Sift websites, AccountingWEB.com and GoingConcern.com. She has been the editor-in-chief at Sift Media US since 2007, overseeing the content on AccountingWEB.

40677

FEI

FEI Financial Reporting Blog provides highlights from SEC, PCAOB, FASB, IASB, and other regulatory news, including reporting under Sarbanes-Oxley Sect 404. It is written by Edith Orenstein, Director of Technical Policy Analysis at FEI.

72258

Continuing Education

Sue Anderson has 30 years of experience in continuing education for accountants. Currently she is the program director for online CPE provider CPE Link.

31496

CentsLess: Wise CPA Firm Spending

Jim Fahey is COO of Apple Growth Partners, a regional CPA firm in Ohio. His focus is on the effective and efficient use of technology within the firm by all team members.

18647

Auditing Yellow Book Style: Government Auditors Unite!

Leita Hart-Fanta, CPA, CGFM, and CGAP is the author of "The Yellow Book Interpreted" and owner of Yellowbook-CPE.com a website devoted to training for governmental auditors.

57718

Across the Pond

AccountingWEB is more than just a U.S. team of journalists and financial and technology experts - we have an international side, too! Members of our British team who publish AccountingWEB.co.uk share their ideas, insights, and perspectives from across the pond.

28256