Marketing Today and Tomorrow
Why market? Why bother? These are important questions that concern many small to mid-size firms and they deserve thoughtful consideration and a reasonable and practical response.
I've had websites on my mind recently and today's presentation by Ilene Greene, President of Marketshare Communications at the Sobel & Co Executive Women's Breakfast,only increased my awareness of how much we need to do in this ar
As your firm prepares for busy season , this is an excellent time for reviewing all you have been doing - making sure everything is up to date.
While reading the recent biography of Steve Jobs I came across a bit of advice that I thought was just as relevant for those of us with small to mid-zise CPA firms who are always looking for some marketing and business guidance.
As business advisors we often encourage our clients to be more strategic. But do we do a good job of this ourselves?
I attended a conference recently where the speaker was raving about the many benefits of social media. One of the statements he made that struck me as really important was the sheer number of users currently turning to Face
It feels like every year I make this same plea: As the current year winds down and the new year unfolds before you, be prepared for the fact that busy season, or tax season, will be rushing in like a fast moving train.&nbs
Partners at small to mid size firms sometimes lament that they don't have the marketing budget of their large firm colleagues. They feel that this may put them at a disadvantage when trying to build their brand and prosect for n
Well, we are at that time of year again when there is a mad dash for the post office or a rush to create and distribute e-mail holiday cards - all of which ultimately begin to sound, and even look, the same. If yo
Most of the time, when I talk to CPAs across the country and we discuss their marketing strategies, the conversation usually focuses on the way they attract new opportunities. Marketing is often synonymous with advertising&n