Marketing Today and Tomorrow
As a marketing professional, I am typically focused on helping my firm with our global marketing efforts. These include using the website,blogs and Twitter, while also creating print materials, scheduling events and publishing articles, newsletters and white papers.
Hi everyone: I imagine that right now you are slugging through the last deadlines for tax filing - I know how busy September and October can be!
At a recent marketing seminar held at the New Jersey State CPA Society, a local news reporter shared his insights with PR and marketing professionals.
I recently heard Barbara White, coaching consultant, quote the Talmud saying, "We don't see things as they are. We see them as we are." What a profound comment!
Hi everyone - I have just returned from a week away and as I settled back into my familiar routine, I realized how many marketing related tasks were deferred while I was away. This is as it should be, since I am the Chief Marketing Officer at my firm.
Most people use a GPS these days to help them with driving directions to get to their destination. The GPS is critical for keeping them on the right path.
I was reminded recently at a sales training/business development session that is critical for CPAs and marketers to keep accurate notes regarding networking initiatives.
At most CPA firms, a good amount of time is invested creating a proposal when a new opportunity arises. Time is spent with the prospect, assessing the situation, and then the information is captured and recorded in a written document, stating the issues and scope of services.
I just read a great blog from Charlie Green, Trusted Advisor, who offered some hands on advice regarding a successful blogging experience that works for firms of any size, but especially for those who are smaller and with fewer resources. Here is his advice:
Every firm, of any size, has access to amazing technology tools today.