Marketing Today and Tomorrow
In today's crowded market place, it is tougher than ever for small to mid-size accounting firms to gain a competitive edge. It feels as if everyone else is blogging, Tweeting and much more, while also embracing traditional tools like
After busy season it is a great time for "spring cleaning" - and this means taking a good look at the information in your databases as well cleaning out files, desks and common areas around the firm.
People are willing to pay when you have something relevant to sell.
Joe Connolly, Wall Street Journal, reported this morning that one out of every five financial services professionals who blogs today finds it to be a succesful tool for communication.
As firms of all sizes emerge from the hard work, long hours and other distractions that occur every year during Busy Season, it is time to look ahead to goal setting and planning for the rest of the year.
I was reading a recent article in Financial Times on April 2 regarding a Tokyo monk who traveled to India for a business school education that ironically made me think of accounting marketing! The monk, Keisuke Matsumoto, believed th
Last night i spoke at an event for business women in Northern NJ. One of the guests was a CPA who is the managing partner of a small, local practice.
Today there are so many technology tools that you can integrate into your traditional marketing initiatives to help raise awareness of your firm and create a reputation for your leadership skills that the challenge is choosing the ones mos
In a blog I posted a few days ago I made th epoint of the importance of sending a high impact email immediately after meeting with anyone - a prospect, a center of influence or an existing client. It was my contention that your quick
A few days ago I was having lunch with a friend who is one of the most highly regarded relationship managers in the banking community here in New Jersey.