Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 64790 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

May

What Do You Do to Get Some Attention?

In today's crowded market place, it is tougher than ever for small to mid-size accounting firms to gain a competitive edge. It feels as if everyone else is blogging, Tweeting and much more, while also embracing traditional tools like

Apr

It's All About Lists! (But who has time?)

After busy season it is a great time for "spring cleaning" - and this means taking a good look at the information in your databases as well cleaning out files, desks and common areas around the firm.

Apr

What are You Selling?

People are willing to pay when you have something relevant to sell.

Apr

Ready or Not - You Blog!

Joe Connolly, Wall Street Journal, reported this morning that one out of every five financial services professionals who blogs today finds it to be a succesful tool for communication.

Apr

Keeping Track Keeps You Targeted

As firms of all sizes emerge from the hard work, long hours and other distractions that occur every year during Busy Season, it is time to look ahead to goal setting and planning for the rest of the year.

Apr

Management Lessons Learned from Buddha

I was reading a recent article in Financial Times on April 2 regarding a Tokyo monk who traveled to India for a business school education that ironically made me think of accounting marketing! The monk, Keisuke Matsumoto, believed th

Mar

Keep it Simple: Build a Network That Works

Last night i spoke at an event for business women in Northern NJ. One of the guests was a CPA who is the managing partner of a small, local practice.

Mar

Blogging is a Good Idea!

Today there are so many technology tools that you can integrate into your traditional marketing initiatives to help raise awareness of your firm and create a reputation for your leadership skills that the challenge is choosing the ones mos

Feb

Follow up to High Impact Email Blog: Listening is a Sign of Respect

In a blog I posted a few days ago I made th epoint of the importance of sending a high impact email immediately after meeting with anyone - a prospect, a center of influence or an existing client. It was my contention that your quick

Feb

It's Easy, It's Not Time Consuming, and It's Powerful!

A few days ago I was having lunch with a friend who is one of the most highly regarded relationship managers in the banking community here in New Jersey.

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PR Matters

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Possibilities For CPA Firm Management

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Marketing Today and Tomorrow

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

64790

IMA Young Accounting Pros

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Auditing Yellow Book Style: Government Auditors Unite!

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