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Marketing Today and Tomorrow

Posted by Accountingmarketer on 62473 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Jul
12
AAM Conference Advice - Next Installment
I am continuing with my promise to share ideas and insights from the Association for Accounting Marketing Conference recently held in conjunction with the AICPA Practitioners' Symposium.
Jul
05
More Thoughts and Ideas from AAM 2012
I promised to share some of the ideas I picked up at the AAM conference this year. Here are suggestions from the website session I sat in on:
Jul
01
More Ideas From the AAM Conference
As promised last week, I am going to continue sharing a range of ideas and suggestions that came up during the annual conference for the Association of Accounting Marketers held this month in conjunction with AICPA's Practitioners Symposium and the Tech Conference this year.
Jun
20
Top Ideas for AAM 2012 Conference
Last year I used this blog to share the Top 10 best ideas that I brought back from the annual Association for Accounting Marketing Conference.
May
30
Commitment to Philanthropy = Employee Loyalty
As the summer months roll around, it is a great time to encourage employees to participate in local community philanthropic activities, like 5k runs, bowl-a-thons, etc. The firm can support these types of charitable activities with volunteer time or financial contributions - or both!
May
17
Facebook Versus Face Time!
On May 14 the Wall Street Journal's SpeakEasy section of Arts & Entertainment ran a column that reinforced the importance of face-to-face conversation in a world gone "crazy" with social media opportunities.
May
16
People First: Are You Committed to This?
May
07
What Do You Do to Get Some Attention?
In today's crowded market place, it is tougher than ever for small to mid-size accounting firms to gain a competitive edge.  It feels as if everyone else is blogging, Tweeting and much more, while also embracing traditional tools like
Apr
30
It's All About Lists! (But who has time?)
After busy season it is a  great time for "spring cleaning" - and this means taking a good look at the information in your databases as well cleaning out files, desks and common areas around the firm.
Apr
24
What are You Selling?
People are willing to pay when you have something relevant to sell.

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