Marketing Today and Tomorrow
I am continuing with my promise to share ideas and insights from the Association for Accounting Marketing Conference recently held in conjunction with the AICPA Practitioners' Symposium.
I promised to share some of the ideas I picked up at the AAM conference this year. Here are suggestions from the website session I sat in on:
As promised last week, I am going to continue sharing a range of ideas and suggestions that came up during the annual conference for the Association of Accounting Marketers held this month in conjunction with AICPA's Practitioners Symposium and the Tech Conference this year.
Last year I used this blog to share the Top 10 best ideas that I brought back from the annual Association for Accounting Marketing Conference.
As the summer months roll around, it is a great time to encourage employees to participate in local community philanthropic activities, like 5k runs, bowl-a-thons, etc. The firm can support these types of charitable activities with volunteer time or financial contributions - or both!
On May 14 the Wall Street Journal's SpeakEasy section of Arts & Entertainment ran a column that reinforced the importance of face-to-face conversation in a world gone "crazy" with social media opportunities.
In today's crowded market place, it is tougher than ever for small to mid-size accounting firms to gain a competitive edge. It feels as if everyone else is blogging, Tweeting and much more, while also embracing traditional tools like
After busy season it is a great time for "spring cleaning" - and this means taking a good look at the information in your databases as well cleaning out files, desks and common areas around the firm.
People are willing to pay when you have something relevant to sell.