Marketing Today and tomorrow

While I was away on vacation last week I met up with a marketing director who was working with a law firm on their upcoming anniversary party which was going to be held at a local art museum. It made me wonder how many of you take full advantage of your own good news or special events, like celebrating your anniversary!

I am leaving for a vacation, beginning the Friday of Labor Day week-end and returning on Monday, Sept 14. I will be back with new ideas to help you differentiate your firm, adding real value to communications with clients and business colleagues, without having to justify an elaborate budget that may not show immediate ROI. September carries with it a sense of closure as it marks the official end of summer, but also a sense of renewed energy and enthusiasm as we move into the Fall season.

For both small and large firms, Webinars are a good way to reach out into the community, demonstrate knowledge and maintain a simple budget. Using this technology tool helps you make a connection with your clients and prospects without the expense and hassle of an on-site seminar or similar program. It can also be more effective to add value by sharing critical information than to devote your resources to an ad campaign that may not reach or motivate your targeted audience.

Consistency is important when building your brand and enhancing your firm’s reputation. Large or small, your firm is recognized in the community based on its unique attributes and service delivery, but the way you blend design elements and language to present your firm must be consistent as well. Every firm has a distinctive story to tell, and that is where the logo comes in. Whether you have invested in developing a formal logo and tagline, or you have created a logo using internal resources, it is one of the most effective ways to share your message with the business community.

The importance of telephone etiquette is nothing new, but it seems that it is very easily ignored. When you are looking for inexpensive marketing tips to help you attract and retain “A” clients, remember that the most important marketing initiative is the way you treat your clients.