Marketing Today and Tomorrow
by Sally Glick on
Jim Collins, well-known author of Built to Last and Good to Great has just published another business block buster entitled "Great by Choice." Just the title probably says it all.
Well, 2013 has begun and with it came all kinds of new regulations and concerns over changes that will significantly impact your clients. One of the most important things you can do is keep everyone alerted to those issues that are most relevant for them and their business.
Every firm has its own personality, culture, philosophy and attitude. This tone starts at the top and trickles down through the partner group to the rest of the staff and then spills over onto clients, business colleagues, and referral sources in the community.
All too often core values and client promises are empty words, crafted by well intentioned firms and their marketing professionals, but which never truly become embedded in the firm's culture. It all sounds good, but the reality is that the culture may not sustain the promises made.
Despite the extraordinary focus on social media, e-mail is still a very useful tool in the business community. Whether you are reaching out in a personal message to an individual client or colleague, or are using an e-blast campaign to the masses, your e-mail gets attention.
One of the most effective ways for CPAs of small and mid-size firms to get exposure and build their brand without the advantage of a big marketing budget is through public speaking.
For those of you who did not read the recent article entitled, "The Branding Cure...My Career as a Therapist" by Lori Gottleib printed in the New York Times magazine on Sunday, November 25th, I will happily share the lessons learned by this author in her quest to build a professional practice.
In this blog we usually address two types of marketing topics. The first focuses on firm-wide branding ideas and strategies and the second includes personal tips and insights for accounting professionals who are engaged in any level of practice development.
Hi everyone: It has been a tough week for millions of us impacted by Hurricane Sandy! I have been in stores with bare shelves, sat in line for two hours waiting for gas and have read by candlelight when the power was out at my home for days.
Today accounting firms of all sizes have many marketing tools that can help them tell their story, distinguish their firm and build their brand. But too often these dynamic and intercative tools are used to distribute messages that are nothing more than thinly disguised, self-serving promotions.