Marketing Today and Tomorrow
by Sally Glick on
At the annual conference for the Association for Accounting Marketing in Austin, Texas there was much discussion on how to add value for clients.
I have just returned from the annual conference for the Association for Accounting Marketers (AAM) and I feel as if my battery has been recharged and I am now armed with some exciting new ideas and best practices that I was exposed to through
Consumer products and services companies have always understood the power of the brand.
Many small to mid-size firms simply do not believe they have the time or resources to hold an annual off-site strategic “retreat” or “advance” (as they are sometimes called!).
Frequently when talking to bankers, attorneys or other referral sources, someone will ask who is on our “hot list.” The bankers seem to do a much better job of singly out key prospects, companies that are being specifically targeted as a new
I confess that am growing somewhat tired of every article and every presentation beginning with “in this challenging economic environment.” I hear it at Chamber of Commerce events, business presentations, read it in articles on marketing duri
Create an advisory boardWith all the wonderful marketing ideas that exist –one of the easiest things you can do is form an advisory board. This board can be comprised of a mix of your own clients and business colleagues.
Personal Marketing and Business Development PlansWhen building a brand for a firm – large or small – it is important to have a written marketing plan that guides you, keeping the firm on target to reach its goals.
Firms with professional marketers and consultants, and those without as well, have gotten pretty savvy about how to use a range of marketing techniques to distinguish themselves.
I participated on a panel comprised of three “women of influence” for a business association in New Jersey just last week, and one of the other panelists mentioned that, ‘while it is nice to be important, it is even more important to be nice.