Marketing Today and Tomorrow
by Sally Glick on
Consistency is important when building your brand and enhancing your firm’s reputation.
The importance of telephone etiquette is nothing new, but it seems that it is very easily ignored.
How do you generate leads? Larger firms often have the advantage of budgets that include line items for advertising, direct mail and exposure through sponsorships – to name a few tried and true tactics.
Every time I attend a marketing conference and the subject turns to business development (also known as ‘sales’) the same words of advice are always repeated: Listen, listen, listen.
Summer brings good weather and the chance for some casual, fun entertaining. A CPA I know invites the firm’s “A” and “B” clients to his home every summer for an old fashioned backyard barbeque.
In “Making Lead Generation Work for Professional Service Firms,” Mike Schultz notes that for the accounting profession, the survey results say that 57% of clients are ready to switch firms.
A good friend of mine, Mike Swaim, recently retired as managing partner of his CPA firm in South Carolina. But before he left the firm he shared a great marketing tip with me that works well in his community.
As one of the Bloggers Crew bloggers, I have been recently asked if I could wave a magic wand over the accounting industry, what would I wish for?
There are endless definitions of world class client service, mostly because each client has a unique perspective on what “world class” means.
Social Media was a topic that was discussed endlessly at the AAM conference this year. While the term “social” media seems to eliminate this tool as a professional resource, nothing could be further from the truth.