Marketing Today and Tomorrow
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.
Latest posts
Jul
07
As one of the Bloggers Crew bloggers, I have been recently asked if I could wave a magic wand over the accounting industry, what would I wish for?
Jun
25
There are endless definitions of world class client service, mostly because each client has a unique perspective on what “world class” means.
Jun
19
Social Media was a topic that was discussed endlessly at the AAM conference this year. While the term “social” media seems to eliminate this tool as a professional resource, nothing could be further from the truth.
Jun
12
At the annual conference for the Association for Accounting Marketing in Austin, Texas there was much discussion on how to add value for clients.
Jun
08
I have just returned from the annual conference for the Association for Accounting Marketers (AAM) and I feel as if my battery has been recharged and I am now armed with some exciting new ideas and best practices that I was exposed to through
May
26
Consumer products and services companies have always understood the power of the brand.
May
19
Many small to mid-size firms simply do not believe they have the time or resources to hold an annual off-site strategic “retreat” or “advance” (as they are sometimes called!).
May
11
Frequently when talking to bankers, attorneys or other referral sources, someone will ask who is on our “hot list.” The bankers seem to do a much better job of singly out key prospects, companies that are being specifically targeted as a new
May
01
I confess that am growing somewhat tired of every article and every presentation beginning with “in this challenging economic environment.” I hear it at Chamber of Commerce events, business presentations, read it in articles on marketing duri
Apr
16
Create an advisory boardWith all the wonderful marketing ideas that exist –one of the easiest things you can do is form an advisory board. This board can be comprised of a mix of your own clients and business colleagues.
