Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 64838 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Oct

Get Back to Adding Value

One of the concerns we all share is how to attract great clients and how to raise retention rates so that those "A" clients stay with us for a very long time.

Oct

Are You Really Too Busy for More "A" Clients?

I accompanied a partner in a CPA firm about five years ago as he was entertaining one of his favorite clients over lunch.

Oct

Make Something Happen!

A few years ago I was talking to the managing partner of a terrific CPA firm in the St. Louis area. He was asking for marketing advice.

Oct

How Does Your Website Stack Up?

Small, medium and large firms all rely in good part on their website to tell their story.

Oct

360 Degree Marketing

A few years ago a colleague of mine who is the Director of Marketing at a midwest CPA firm shared a great marketing and business development idea with me.

Oct

Old Stuff Just Doesn't Work As Well Anymore

I read a great article in a recent issue of the New Jersey Law Journal that is every bit as appropriate for the world of accountants as it is for attorneys for whom it was written.

Oct

Cross Serving, Not Cross Selling

Firms often ask how they can improve their ability to “cross-sell or cross- serve” to existing clients.

Sep

Business Owners Are Hungry for Information - Leverage That!

Business owners crave information, especially when the data helps them make educated decisions about their own company. In order remain successful, they need to see how they stack up against competitors.

Sep

Are You Ready to Use Technology as a Marketing Tool?

At a recent meeting of the New Jersey Professional Services Marketing Group, we were all reminded of the importance of leveraging today’s (and tomorrow’s) technology to help brand our firms and maintain a meaningful presence with our targeted

Sep

High Impact Thank You Costs Nothing!

Several years ago I heard a well-known New Jersey architect say that the most important tool in his marketing arsenal was the use of personal thank you notes!

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View from a Tea Cup

Steve Knowles has spent 25 years in business and practice in the UK, but he also worked in the states and the years haven't dulled his way of seeing an alternative view to everyone else, and every day is a new adventure.

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Ungar Cover

Joel M. Ungar, CPA is a lifelong resident of the Detroit area and a graduate of The University of Michigan. He is a principal with Silberstein Ungar, PLLC, a Top 15 auditor of SEC public reporting companies.

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Truth be told about business development

Allan Boress, CPA, with over 25 years as a practitioner and consultant to the accounting profession. Mr. Boress is the author of 12 published books in 6 different languages, including a best-seller, The "I-Hate-Selling" Book.

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Today's World of Audits

Larry Perry, CPA, CPA Firm Support Services, LLC, is the author of accounting and auditing manuals, author and presenter of live staff training seminars, and author of webcast and self-study CPE programs. He blogs about small audits, reviews, and compilations.

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The Talent Advantage

Sandra Wiley, COO and Shareholder, is ranked by Accounting Today as one of the 100 Most Influential People in Accounting as a result of her prominent role as an industry expert on HR and training as well as influence as a management and planning consultant. She is also a founding member of The CPA Consultant's Alliance. Sandra is a certified Kolbe™ trainer who advises firms on building balanced teams, managing employee conflict and hiring staff.

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The HR Connection

Maria Calabrese, CIR, Human Resources manager for Fazio, Mannuzza, Roche, Tankel, LaPilusa, LLC in Cranford, New Jersey, Maria's topics revolve around the world of: Mentoring, Performance management, and The "Y Generation," a.k.a. "The whY generation".

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The Barefoot Accountant

William Brighenti is a CPA, Certified QuickBooks ProAdvisor, and Certified [Business] Valuation Analyst, operating an accounting, tax, and QuickBooks consulting firm in Hartford, Connecticut, Accountants CPA Hartford.

52767

TechWise

Ken Garen, CPA, is the co-founder and President of Universal Business Computing Company (www.ubcc.com), a software development firm of high-volume, high-productivity accounting and payroll technology.

7614

Talk to TaxMama

Eva Rosenberg, MBA, EA, is the publisher of TaxMama.com, and author of the weekly syndicated Ask TaxMama column. She provides answers to tax questions from taxpayers and tax professionals worldwide.

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Success in the Cloud

Amy Vetter, CPA, CITP is the CPA Programs Leader for Intacct Corporation responsible for leading the CPA/BPO Partners nationally.

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State and Local Tax 360˚

My name is Brian Strahle and I hope you find this blog informative and useful. I am a multistate tax consultant who serves clients all across the U.S. regardless of location. For more info, visit my website: www.leveragestateandlocaltax.com

70175

PR Matters

Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales.

5452

Possibilities For CPA Firm Management

Rita Keller is a nationally known CPA firm management consultant, speaker, author, mentor and blogger. She has over 30 years hands-on experience in CPA firm management, marketing, technology and administrative operations.

26558

Pajama Work: QuickBooks, Technology & the Cloud

Stacy Kildal is the mom of two fantastic kids, an Advanced Certified QuickBooks ProAdvisor, Certified Enterprise Solutions ProAdvisor, Sleeter Group Certified Consultant, a nationally recognized member of the Intuit Trainer and Writer Network, and co-host of RadioFree QuickBooks.

8400

Michael Alter's Dollars and Sense

Michael Alter's blog specializes in providing practical advice to those who seek greater profitability and practice management tactics that enhance deeper client relationships.

8942

Marketing Today and Tomorrow

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

64838

IMA Young Accounting Pros

The IMA Young Professionals Blog features the insights of IMA’s Young Professionals Committee. Committee members share advice and experiences on careers, continuing education, work/life balance, and other issues affecting young accounting and finance professionals.

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Gail Perry - Voice of the Editor

Gail Perry is Publisher at Sift Media US, Inc. and oversees the content on the Sift websites, AccountingWEB.com and GoingConcern.com. She has been the editor-in-chief at Sift Media US since 2007, overseeing the content on AccountingWEB.

42579

FEI

FEI Financial Reporting Blog provides highlights from SEC, PCAOB, FASB, IASB, and other regulatory news, including reporting under Sarbanes-Oxley Sect 404. It is written by Edith Orenstein, Director of Technical Policy Analysis at FEI.

74563

Continuing Education

Sue Anderson has 30 years of experience in continuing education for accountants. Currently she is the program director for online CPE provider CPE Link.

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CentsLess: Wise CPA Firm Spending

Jim Fahey is COO of Apple Growth Partners, a regional CPA firm in Ohio. His focus is on the effective and efficient use of technology within the firm by all team members.

20208

Auditing Yellow Book Style: Government Auditors Unite!

Leita Hart-Fanta, CPA, CGFM, and CGAP is the author of "The Yellow Book Interpreted" and owner of Yellowbook-CPE.com a website devoted to training for governmental auditors.

60699

Across the Pond

AccountingWEB is more than just a U.S. team of journalists and financial and technology experts - we have an international side, too! Members of our British team who publish AccountingWEB.co.uk share their ideas, insights, and perspectives from across the pond.

29903