Marketing Today and Tomorrow
by Sally Glick on
Great reputations are built on great service. But you cannot address the needs of every client yourself. That means you must enlist the help of everyone in your firm.
As mid-sized firms continue to move from a "generalist" platform to being more niche-driven, clients may be scattered across many relationshp partners.
At the close of 2009 our firm conducted a survey through our web site for business owners, asking them to share predictions for their company's growth in 2010.
Most of you have seen the movie Mary Poppins, either in your own childhood or with your children - and you probably remember the scene where the children implore Mary Poppins to promise them that she will never leave.
Testimonials are a terrific way to gain attention without having to be self-serving.
Accounting marketers who get caught up in executiion of the tactics of their firm's marketing functions often end up not having enough time to be more strategic in their approach. The result is that the marketing m
While no one seems to know what's next on the economic scene and experts' predictions seem unreliable at best, it is always a good idea to have a well thought out business plan for your firm for both the short and long term.
As the year ends it gives you the opportunity to market more aggressively to clients and non-clients. One idea is for you to share your insights in a "year in review" presentation.
All too often we don't consistently provide tools and guidance for our younger professionals in order to encourage them to become involved in networking and marketing activities appropriate for their career situation.
While there is an important case to be made for firms of all sizes implementing a varied mix of marketing tactics, one key tool is right at everyone's finger tips - your calendar!