Marketing Today and Tomorrow
by Sally Glick on
When you are leaving a meeting with a prospect, one of the things you can do to confirm their positive first impression is to send a quick "high impact" email within a few hours of the visit.
Spring is definitely here and summer is right around the corner. What a great time for renewing existing relationships and developing new ones as well.
As firms emerge from Busy Season, it is an excellent time to reassess the talent in your office.
As busy season ends, you should prepare to be busier than ever!
Every year after the Association for Accounting Marketing's (AAM) annual conference, I spend a few weeks relating some of the terrific ideas I have picked up that are appropriate for CPA firms of all sizes.
Recently a managing partner at a local CPA firm approached me for some advice on moving her firm to the 'next level' in terms of increasing growth and status in its community.
Some of you might be intrigued by the title of this post. Well, here is how this came about!
At a recent conference I heard a business owner say he approaches every customer as if they are wearing a sign that says, "Treat me as if I am important."
It is that time of year again when many of the local business publications, nonprofit organizations, chambers of commerce, and business or civic associations look for people in the community to recognize for their unique contributions and generosity.
This morning I am going to overstate the obvious - just because it is a critical concept for every accounting firm.