Marketing Today and Tomorrow
Marketers do all kinds of interesting things, but their job descriptions vary substantially by level and by firm. Job titles alone are insufficient for gauging the skill level of a marketer.
As the holiday season draws closer, and people are begining to make the decision of print versus e-mail cards to share their good wishes with clients and colleagues, I have a crazy suggestion.
When you are looking for new ways to distinguish your firm, no matter what size you are, keep in mind that one of the keys to opening the door with prospects is to present them with competitive information.
When I speak with partners at firms across the country, one of the greatest challenges they face is the inability to build a robust marketing culture.
Satisfied, loyal clients are the foundation of every firm. That being said, how do you know if your clients are really happy with your services?
One of the concerns we all share is how to attract great clients and how to raise retention rates so that those "A" clients stay with us for a very long time.
I accompanied a partner in a CPA firm about five years ago as he was entertaining one of his favorite clients over lunch.
A few years ago I was talking to the managing partner of a terrific CPA firm in the St. Louis area. He was asking for marketing advice.
Small, medium and large firms all rely in good part on their website to tell their story.
A few years ago a colleague of mine who is the Director of Marketing at a midwest CPA firm shared a great marketing and business development idea with me.