Marketing Today and Tomorrow
In this blog I have the opportunity to offer inisghts and suggestions to you as CPAs, with firms predmoniantly in the smaller to mid-size range, in order to help you build your brand more effectively and keep you in the loop on some c
Just this week our firm hosted our bi-monthly Executive Women's Breakfast. More than 100 women business owners, many of them clients of our firm, gathered for good networking and an interesting speaker.
Many of you who read this blog regularly are looking for marketing tips and ideas for firms of similar size to yours. I am delighted to share observations, best practices, offering suggestions and tips for you.
Common sense would say that the more frequently you can match your services with your clients' needs, the easier it will be for you to establish your expertise, enhance communication, build loyalty, and cross-sell effectively.&nb
When establishing a niche, most firms look at the marketing angle, jumping into discussions of how to leverage customized web pages, brochures, LinkedIn, industry seminars, published articles, trade associations, and other communication to
A recent study by Fortune Magazine reports that in today’s market, companies can no longer effectively differentiate their products or services from their competitors’ offerings.
Today's accounting firm marketers have a range of technology tools at their disposal that make it much easier, and more cost effective, to help their firm's gain traction and develop strong name recognition.
One of the partners at our firm was hunting around in his attic for some documents and discovered some marketing forms from his prior life, dated 1989. Well, you would think a lot has happened since then, right?
Yesterday I had the privilege of listening to Charle Greene, author of Trust Based Selling and Trusted Advisor, talk about how to build trust.