Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 62882 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Mar

What the Heck is ROMI?

In this blog I have the opportunity to offer inisghts and suggestions to you as CPAs, with firms predmoniantly in the smaller to mid-size range, in order to help you build your brand more effectively and keep you in the loop on some c

Mar

Busy? Sorry- That's No Excuse!

Just this week our firm hosted our bi-monthly Executive Women's Breakfast. More than 100 women business owners, many of them clients of our firm, gathered for good networking and an interesting speaker.

Feb

How Do You Add Value?

Feb

Accountability Counts!

Many of you who read this blog regularly are looking for marketing tips and ideas for firms of similar size to yours. I am delighted to share observations, best practices, offering suggestions and tips for you.

Feb

Be Relevant

Common sense would say that the more frequently you can match your services with your clients' needs, the easier it will be for you to establish your expertise, enhance communication, build loyalty, and cross-sell effectively.&nb

Feb

Build Your Niche From the Inside Out

When establishing a niche, most firms look at the marketing angle, jumping into discussions of how to leverage customized web pages, brochures, LinkedIn, industry seminars, published articles, trade associations, and other communication to

Feb

Fortune Magazine Says Nice Guys Finish First!

A recent study by Fortune Magazine reports that in today’s market, companies can no longer effectively differentiate their products or services from their competitors’ offerings.

Feb

Using Technology Effectively

Today's accounting firm marketers have a range of technology tools at their disposal that make it much easier, and more cost effective, to help their firm's gain traction and develop strong name recognition.

Jan

Not Much Changes - Basics are Still the Best

One of the partners at our firm was hunting around in his attic for some documents and discovered some marketing forms from his prior life, dated 1989. Well, you would think a lot has happened since then, right?

Jan

How Do You Build Trust?

Yesterday I had the privilege of listening to Charle Greene, author of Trust Based Selling and Trusted Advisor, talk about how to build trust.

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State and Local Tax 360˚

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PR Matters

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Possibilities For CPA Firm Management

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Marketing Today and Tomorrow

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

62882

IMA Young Accounting Pros

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CentsLess: Wise CPA Firm Spending

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Auditing Yellow Book Style: Government Auditors Unite!

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Across the Pond

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