Marketing Today and Tomorrow
On Tuesday morning I will be heading to Washington, DC for the annual Association for Accounting Marketing (AAM) annual conference.
The beauty of a website is that it levels the playing field - providing small and midsize firms with the same opportunities to attract attention, build their brand and add value for clientts as the larger firms have. The k
As you contemplate exciting new ideas for marketing your firm to the business community this summer, I would like to share some ideas that I learned while watching Simon Sinek's video on how Apple markets their computers.
As you are looking for ways to develop your firm's brand, you might consider offering to speak at events that are not directly tied to your target market.
Most CPAs agree that their primary lead generation tool is networking.
As a CPA, it helps to occasionally put yourself in your clients' shoes and learn what your firm looks like from their perspectives.
This is just a reminder that most people judge you within the first 3 to 10 seconds of meeting you. This is true for you as an individual as well as for the impression you make when you represent your firm.
A good friend of mine who is a bicycle manufacturer commented to me that she is so busy visiting with customers she has no time to even breathe. At the same time she noted that business is better than ever.
The local media has a job to do: fill their publication with relevant information that will hold their readers' attention.
I was speaking to a managing partner of a local firm in northern California a while back and he was lamenting that, as he was reducing his hours (as he prepared for retirement) and also cutting back on some of his "rainmaking&quo