Marketing Today and Tomorrow
One of the most important things you can do, either when launching a new firm or when re-invigorating your existing firm (especially after a new merger), is to conduct a SWOT analysis.
Here we are. April 15th, end of day! Last tax return mailed and another busy season behind us all. You cannot afford to sit back and relax. Instead, now is the best time to really begin your focus on your firm's growth.
I was speaking with an attorney recently who wanted to author some articles in order to show case his expertise. He complained, though, that he didn't want to really 'give away' important information.
I was at a local law firm event this morning where the Employment Law Practice Group did a presentation on a new ruling regarding e-mail privacy in the work place.
While many thought that e-mail had become a thing of the past, replaced by Facebook, Twitter, or LinkedIn, the truth is that an active e-mail contact is nearly priceless.
I usually use this blog to share marketing ideas with all of you - whether in small or mid-size firms - which I hope you are finding valuable and relevant.
I was at a meeting recently where the speaker gave this advice regarding the process of business development: "Sell to their needs." This simple and yet profound advice is appropriate for any situation where you ar
The Wall Street Journal hosted a small business breakfast in New Jersey this week. The number one marketing tip they shared with the group is this: Demonstrate value by giving away some service that showcases yout skills.
Small and mid-size firms looking for new, inexpensive ways to connect with clients should consider nominating the clients for local awards, Most cities have a wide range of programs offered by their business press, chambers of co
In this blog I have the opportunity to offer inisghts and suggestions to you as CPAs, with firms predmoniantly in the smaller to mid-size range, in order to help you build your brand more effectively and keep you in the loop on some c