Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 62584 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Apr

The Value of a SWOT Analysis

One of the most important things you can do, either when launching a new firm or when re-invigorating your existing firm (especially after a new merger), is to conduct a SWOT analysis.

Apr

It's Time to Get Focused and Organized!

Here we are. April 15th, end of day! Last tax return mailed and another busy season behind us all. You cannot afford to sit back and relax. Instead, now is the best time to really begin your focus on your firm's growth.

Apr

Publish Articles - Demonstrate Value

I was speaking with an attorney recently who wanted to author some articles in order to show case his expertise. He complained, though, that he didn't want to really 'give away' important information.

Apr

Be the Firm "In the Know"

I was at a local law firm event this morning where the Employment Law Practice Group did a presentation on a new ruling regarding e-mail privacy in the work place.

Apr

E-mail Campaigns are not Dead yet!

While many thought that e-mail had become a thing of the past, replaced by Facebook, Twitter, or LinkedIn, the truth is that an active e-mail contact is nearly priceless.

Apr

Getting Great Ideas at AAM

I usually use this blog to share marketing ideas with all of you - whether in small or mid-size firms - which I hope you are finding valuable and relevant.

Mar

What Is Your Message to Business Owners?

I was at a meeting recently where the speaker gave this advice regarding the process of business development: "Sell to their needs." This simple and yet profound advice is appropriate for any situation where you ar

Mar

How Do You Make a Meaningful Connection?

The Wall Street Journal hosted a small business breakfast in New Jersey this week. The number one marketing tip they shared with the group is this: Demonstrate value by giving away some service that showcases yout skills.

Mar

Make Your Clients Happy and Appreciative

Small and mid-size firms looking for new, inexpensive ways to connect with clients should consider nominating the clients for local awards, Most cities have a wide range of programs offered by their business press, chambers of co

Mar

What the Heck is ROMI?

In this blog I have the opportunity to offer inisghts and suggestions to you as CPAs, with firms predmoniantly in the smaller to mid-size range, in order to help you build your brand more effectively and keep you in the loop on some c

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