Marketing Today and tomorrow

By Sally Glick - All firms have to be prepared for the inevitable "what ifs" that life brings. What if your best client - your favorite client and the one that generates a significant amount of fees for the firm - goes through a major transition? Perhaps the owner is getting ready to retire, or a wonderful offer has been made that cannot be refused, and he suddenly decides to sell.

By Sally Glick - With a special focus on those firms that do not have a full time marketer, one of the easiest ways to build a strong reputation in your community is to develop a good relationship with the local press.

Most of the business reporters are easily accessible to you. Their e-mail addresses are typically listed in the masthead or attached to their articles or columns.

By Sally Glick - Hi everyone - I am sure that everyone agrees that for all firms - large and small - networking is one of the most effective tools for marketing and business development. BWhen you build meaningful relationships these will ultmately turn into a lead, or may turn into a referral source for future leads.

By Sally Glick - While there is a good amount of information available for firms that have full time professional marketers, many of you are at firms that do not have a designated marketer. That does not mean you cannot execute some great marketing initiatives!

By Sally Glick - At the recent AAM Executive Leadership Conference held in NYC in Feburary, many of the marketers in attendance mentioned that they have some meaningful networks of their own that add value to their firms. These may be attorneys, bankers and other referral sources, or they may be marketers in law firms or at other companies.