Marketing Today and Tomorrow
Today's technology is a veritable gold mine for small to mid-size firms.
Just last week I was at a conference where Steve Adubato, NJ journalist, author, coach and professional speaker addressed a group of business owners on building a brand. While the event was not focused exclusively on accounting firms,
On Monday our firm held a focus group comprised of 10 family business owners.
Many retailers use a program called "secret shopper" in which an unidentified customer goes through the store and records his or her experiences across a number of different interactions. The staff does not know that
I recently heard from an old friend of mine, Mark Ellsworth, CPA and managing partner at Cain Ellswoth in Iowa.
In a recent white paper on How to Identify a Niche Champion published by PKF North America, I was impressed by the list of competencies that they listed as critical criteria.
I recently read the book "Get Slightly Famous" by Steven Van Yoder.
Well, not to overstate the obvious, but the more relaxed summer season has almost ended.
When talking about marketing ideas it is tempting to jump right into the middle of the process and begin discussing tactics for increasing firm recognition and building brand awareness.
As the lazy-hazy days of summer come to an end, you are probably preparing to be well positioned for a big marketing push immediately after Labor Day.