Blogs » Marketing Today and Tomorrow

Marketing Today and Tomorrow

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Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Jun
15
Is Your Website Sticky?
The beauty of a website is that it levels the playing field  - providing small and midsize firms with the same opportunities to attract attention, build their brand and add value for clientts as the larger firms have.  The k
Jun
06
Why Does Your Firm Do What It Does?
As you contemplate exciting new ideas for marketing your firm to the business community this summer, I would like to share some ideas that I learned while watching Simon Sinek's video on how Apple markets their computers.
Jun
02
Good Will Can Be Good Marketing
As you are looking for ways to develop your firm's brand, you might consider offering to speak at events that are not directly tied to your target market.
May
25
Effective Networking
Most CPAs agree that their primary lead generation tool is networking.
May
23
How About Delighting Your Clients?
As a CPA, it helps to occasionally put yourself in your clients' shoes and learn what your firm looks like from their perspectives. 
May
18
Your First Impression is a Lasting Impression
This is just a reminder that most people judge you within the first 3 to 10 seconds of meeting you. This is true for you as an individual as well as for the impression you make when you represent your firm.
May
17
The Epiphany!
A good friend of mine who is a bicycle manufacturer commented to me that she is so busy visiting with customers she has no time to even breathe. At the same time she noted that business is better than ever.
May
11
Get Press When You Can!
The local media has a job to do: fill their publication with relevant information that will hold their readers' attention.
May
03
Things Have Changed!
I was speaking to a managing partner of a local firm in northern California a while back and he was lamenting that, as he was reducing his hours (as he prepared for retirement) and also cutting back on some of his "rainmaking&quo
Apr
28
Persistence Pays Off
Last night I heard a great speaker talking about the most important characteristics of an entrepreneur. I realized as he spoke that they are the very same characteristics that support a great marketing and communications culture.

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Marketing Today and Tomorrow

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

62672
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