Marketing Today and Tomorrow
In thinking about a topic for today's blog I was reminded of a statement made by a business owner who participated a few years ago at an Association for Accounting Marketing (AAM) Conference. When asked why he changed accoun
To really develop a marketing culture that everyone in the firm can embrace, one suggestion is to eliminate the word 'non-billable' when describing the time invested in your firm's marketing initiatives. Instead of categori
As promised, I will periodically share some of the great ideas that popped up throughout the annual Association for Accounting Marketing Conference held this year in June.
In a book I read recently (Love, Power & Money), written specifically for families in business, the author makes the point of sharing case studies of successful companies with his readers.
On Sunday I was in Chicago, having breakfast with my son, daughter-in-law and two young grandchildren (ages 3 and 1) at a local restaurant when I encountered some of the best marketing I have ever experienced!
No matter what your firm's size, today everyone acknowledges that you simply cannot afford to be satisfied with the "status quo" -because standing still actually means you are slipping backwards as other firms pass you by.
This is just a reminder of the critical role the receptionist plays for all our firms.
This may sound too basic for you, but I recently received a Fourth of July card from a CPA firm located on the west coast and it made me think about how infrequently we find the time to reach out to clients and contacts in
Many partners at mid-size and small firms spend a good amount of time at the client's location. This is an ideal way to strengthen your relationship and to find ways to add value.
Well, I promised some good ideas after the Association for Accounting Marketing (AAM) conference concluded on Friday, June 25, so this will be the first of many posts referencing insights that came out of the last three days in W