Marketing Today and Tomorrow
CPA firms of all sizes need to pay close attention to the WEBCPA report, “Accounting Firm Clients Ready for a Change,” published on No
For firms of all sizes, the website is often the 'first' introduction' for prospects and centers of influence. As such, it needs to be easy to navigate and full of timely information.
I hope that many of you visit this blog regularly, and that you consistently find ideas that help you to improve your firm's marketing activities.
Everyone has far too many commitments - too many activities - too many places to be, typically all scheduled at the same time!
Our firm recently hosted our annual business symposium.
Charles Green, author, international speaker and blogger, spoke this week at the annual Sobel & Co.
At a program I attended recently, several CEOs sat on a panel discussing the success of their organizations over time. The advice they gave is just as appropriate to the accounting profession as it is for any corporate busi
For most firms - of all sizes - the greatest challenge to the marketing strategy is finding a way to implement it. Great ideas are always available, the major obstacle is prioritizing them and then executing them.
Yesterday morning I attended a symposium for business owners on "Innovation" - featuring speakers (all CEOs) who shared their insights and best practices with the audience.
I was recently asked to give some advice to the staff of a Midwest firm on how they could be more effective at building a network and marketing their firm.