Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 62979 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

Latest posts

Aug

What Clients Love Most

In thinking about a topic for today's blog I was reminded of a statement made by a business owner who participated a few years ago at an Association for Accounting Marketing (AAM) Conference. When asked why he changed accoun

Aug

There's No Such Thing as "Non-Billable" Hours

To really develop a marketing culture that everyone in the firm can embrace, one suggestion is to eliminate the word 'non-billable' when describing the time invested in your firm's marketing initiatives. Instead of categori

Jul

More Ideas from the AAM Conference

As promised, I will periodically share some of the great ideas that popped up throughout the annual Association for Accounting Marketing Conference held this year in June.

Jul

So Niche Marketing Really Does Work!

In a book I read recently (Love, Power & Money), written specifically for families in business, the author makes the point of sharing case studies of successful companies with his readers.

Jul

Terrific Attitude Really Makes a Difference

On Sunday I was in Chicago, having breakfast with my son, daughter-in-law and two young grandchildren (ages 3 and 1) at a local restaurant when I encountered some of the best marketing I have ever experienced!

Jul

Leaders Lead By Example - Do You?

No matter what your firm's size, today everyone acknowledges that you simply cannot afford to be satisfied with the "status quo" -because standing still actually means you are slipping backwards as other firms pass you by.

Jul

What Does Your Receptionist Say...?

This is just a reminder of the critical role the receptionist plays for all our firms.

Jul

Send a Card - WRite a Note

This may sound too basic for you, but I recently received a Fourth of July card from a CPA firm located on the west coast and it made me think about how infrequently we find the time to reach out to clients and contacts in

Jul

Pay Attention When Visiting a Client

Many partners at mid-size and small firms spend a good amount of time at the client's location. This is an ideal way to strengthen your relationship and to find ways to add value.

Jun

There is Never Enough Time

Well, I promised some good ideas after the Association for Accounting Marketing (AAM) conference concluded on Friday, June 25, so this will be the first of many posts referencing insights that came out of the last three days in W

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