Marketing Today and Tomorrow

Posted by Accountingmarketer on Jul 16 2009 62608 printer friendly

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

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Nov

Is Your Web Site Just Web-Trash?

For firms of all sizes, the website is often the 'first' introduction' for prospects and centers of influence. As such, it needs to be easy to navigate and full of timely information.

Nov

A Personal Call is a Powerful Thing

I hope that many of you visit this blog regularly, and that you consistently find ideas that help you to improve your firm's marketing activities.

Nov

Networking Can Pay Off!

Everyone has far too many commitments - too many activities - too many places to be, typically all scheduled at the same time!

Nov

How Do You Measure "Success"?

Our firm recently hosted our annual business symposium.

Oct

Trust Based Selling - We Do it Every Day!

Charles Green, author, international speaker and blogger, spoke this week at the annual Sobel & Co.

Oct

Align Your Culture and Your Promise

At a program I attended recently, several CEOs sat on a panel discussing the success of their organizations over time. The advice they gave is just as appropriate to the accounting profession as it is for any corporate busi

Oct

Make it Happen!

For most firms - of all sizes - the greatest challenge to the marketing strategy is finding a way to implement it. Great ideas are always available, the major obstacle is prioritizing them and then executing them.

Oct

Keys to Success

Yesterday morning I attended a symposium for business owners on "Innovation" - featuring speakers (all CEOs) who shared their insights and best practices with the audience.

Oct

The Profitability Chain

I was recently asked to give some advice to the staff of a Midwest firm on how they could be more effective at building a network and marketing their firm.

Oct

Sharing Information

Today's technology is a veritable gold mine for small to mid-size firms.

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Ungar Cover

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Truth be told about business development

Allan Boress, CPA, with over 25 years as a practitioner and consultant to the accounting profession. Mr. Boress is the author of 12 published books in 6 different languages, including a best-seller, The "I-Hate-Selling" Book.

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Today's World of Audits

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The Talent Advantage

Sandra Wiley, COO and Shareholder, is ranked by Accounting Today as one of the 100 Most Influential People in Accounting as a result of her prominent role as an industry expert on HR and training as well as influence as a management and planning consultant. She is also a founding member of The CPA Consultant's Alliance. Sandra is a certified Kolbe™ trainer who advises firms on building balanced teams, managing employee conflict and hiring staff.

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The HR Connection

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The Barefoot Accountant

William Brighenti is a CPA, Certified QuickBooks ProAdvisor, and Certified [Business] Valuation Analyst, operating an accounting, tax, and QuickBooks consulting firm in Hartford, Connecticut, Accountants CPA Hartford.

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Talk to TaxMama

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Success in the Cloud

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State and Local Tax 360˚

My name is Brian Strahle and I hope you find this blog informative and useful. My personal mission is to fix and prevent state tax problems. I provide companies with leverage (knowledge, judgment and advocacy) so they can operate across state lines with peace of mind. I am a multistate tax consultant and I serve clients across the U.S. from my office in Washington D.C. For more info, visit my website: www.leveragestateandlocaltax.com

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PR Matters

Scott H. Cytron, ABC, is president of Cytron and Company, known for helping companies and organizations improve their bottom line through a hybrid of strategic public relations, communications, marketing programs and top-notch client service. An accredited consultant, Scott works with companies, organizations and individuals in professional services (accounting, finance, medical, legal, engineering), high-tech and B2B/B2C product/service sales.

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Possibilities For CPA Firm Management

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Pajama Work: QuickBooks, Technology & the Cloud

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Michael Alter's Dollars and Sense

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Marketing Today and Tomorrow

Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, leads a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

62608

IMA Young Accounting Pros

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Gail Perry - Voice of the Editor

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40712

FEI

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Continuing Education

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CentsLess: Wise CPA Firm Spending

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Auditing Yellow Book Style: Government Auditors Unite!

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Across the Pond

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