Marketing Today and Tomorrow
by Sally Glick on
Hi everyone! I hope you are off to a great start this week and that you are ready for some ideas on how to get in front of all the right people!
In previous generations, only the largest firms could afford to use market research to help them asses their situation and get a snapshot of their competitive landscape.
I often caution those who are seeking a "silver bullet" or some other remarkable secret to improve their marketing and increase their business development, that there is no such short cut.
I thought we might start this blog off with a question for you. It is a question that can have many answers, so I am not suggesting there is one right or wrong way - but here goes:
I was at a business organization breakfast this week and the speaker commented that one of the greatest drivers of value in a company is the degree of client intimacy it maintains. In other words, how are they leveraging t
I wanted to use today’s blog to share a Valentine success story with you.
I was recently working with a nonprofit business/networking organization in NJ, helping them to increase the attendance at events and generate new members. During the course of our discussion we began to focus on the various tou
When CPAs talk about 'marketing' it is usually synonymous with 'new business development.' As a result, the firm's focus is typically on a pipeline of opportuntities and much effort is devoted to converting these leads into
This is just a little reminder to all of you that no matter what size firm you are, it is important that your guests form an immediate positive impression regarding the quality of the services you deliver. Although it is no
One of the traditional challenges for marketing directors is to keep momentum going during tax season.