Marketing Today and Tomorrow
Last night I heard Eileen Scott, recently retired CEO of Pathmark, a Fortune 500 company, say that one of the key attributes of a great leader is to ensure the delivery of outstanding customer service. That being the case,
We spend a good amount of time talking about marketing to potential clients - sending materials, hosting events, conducting campaigns and using telemarketing techniques - all with the expectation that we will make a connection with a futur
I read a great article in the NY TimesSunday Business section last week entitled, "Distilling the Wisdom of CEOs." As I read it, I realized that the five characteristics that were identified by the author as bein
As firms of all sizes, much like yours, gravitate to social media and embrace it as a way of consistently connecting with clients, they will need to develop a soc
As busy season winds down and everyone pauses to catch their breath, it will become obvious that the local mid-size firms that have been active in the community, positioning their partners and staff as thought leaders, and demonstrati
I was recently asked to serve as adjunct professior for a day at NJIT, speaking to students about Marketing 101. Reading their assigned text reminded me of the importance of up front research.
I hope you don't get tired of my repeating this critical message, but as you go forward after busy season, turning your attention more consistently to attracting and retaining quality clients, don't forget that no matter what marketing or
At a recent program we held at Sobel & Co., Eileen Scott, the former CEO of the Fortune 500 retail grocery chain Pathmark, posed an interesting question.
The last two blogs I posted have been focused on providing you with some 'easy' tips for connecting marketing to business development.
Earlier this week I mentioned that I was going to share a range of quick, cost effective tips that can help you leverage your marketing initiatives to gain new opportunities. I started by saying that you should dev