Marketing Today and Tomorrow
I am continuing to share insights gathered at last week's Association for Accounting Marketing (AAM) conference with you.
Yesterday I mentioned that I would be sharing some of the key ideas that were generated at last week’s conference for the Association for Accounting Marketing. The speaker at one session I sat in on reported the results of a key
At the annual conference for the Association for Accounting Marketing held last week in Chicago, I heard one speaker suggest that instead of providing a range of fees, firms might create a menu of options.
Hello all: Just a quick note to tell you that I will be attending the annual Association for Accounting Marketing (AAM) Conference next week, from June 6-10.
Well...while we all know that an apple a day keeps the doctor away, I believe a client visit a day - or at least with some regularity - can help you fend off competing firms.
As we head into a long holiday weekend I just wanted to share the conversation I heard on ABC morning news today.
Most of us include some variation of the words "we will exceed your expectations" in our client communications. It sounds good - and is a great promise to make - but all too often it is a cxhallenge to execute.
Many firms incorporate sponsorships at local business events, exhibits at industry trade shows, and seminars and netwoking events as integral components of their marketing strategy.
I was reading some of the words from my fellow Accou
As your firm gears up for the spring, summer and fall "marketing" season, it is important that you follow a process that helps you develop a more powerful brand in the business community.