Marketing Today and Tomorrow
by Sally Glick on
The concept of Corporate Social Responsibility is not new, but it is one that seems to have gathered momentum over the last few years. And now there seems to be even more enthusiasm for the idea as we go forward.
I thought I'd pass along an interesting comment I overheard today: "Clients buy advice."
Hi everyone - I hope all of you are enjoying the slightly less stressful days of summer with its more relaxed atmosphere (along with reduced summer hours and business casual dress code for some).
It is common for partners in CPA firms to expect 'new business' as a key performance indicator resulting from their marketing efforts.
At the AAM conference in June Diane Magers presented "Engaging and Inspiring Clients to Drive Business Results" - a session that focused on how firms can leverage client loyalty to help drive new business.
During his session at the AAM conference in June, Justin Chatigny reminded us of the importance of having a firm wide strategy that is consistent with the strategy for marketing and business development.
CPA firm leaders know that in order to build a thriving firm, they need to keep their employees engaged, motivated and energized.
For those of you who did not attend the AAM conference this year, I am sharing some of the top ideas I came away with - as I did last year.
As I did last year, I made copious notes at this week's Association for Accounting Marketing's Annual Conference (held in conjunction with the AICPA's Practitioners Symposium and TECH+ Conference).
Whenever you consider implementing a "new" marketing tactic - whether it is to explore social media or launch a direct mail campaign, or anything in between, always consider how well the initiative will integrate with your existing marketing strategy.