Marketing Today and Tomorrow
This is the perfect time of year to assess all that you and your entire firm are grateful for.
A few years ago at the annual conference of the Association for Accounting Marketing, I heard Lee Eisenstaedt speak on WalletShare.
At a recent training program conducted by The Rainmaker Academy, a key point was repeated several different times for added emphasis.
Hi everyone - When I finished the book "Getting Naked" by Patrick Lencioni (no it is NOT want you think), I was reflecting on how hard it is for us to incorporate new ideas, new approaches, new processes into the tried and true business development efforts that we have become familiar with in our
As professionals, many leaders in CPA firms remain convinced that quality work sets them apart and differentiates them from other firms.
Marketing can indeed help your firm build its brand and establish its reputation, but if you are expecting these efforts to drive new business you need to take one more step. It is essential that you ASK for it!
The fall season, especially immediately after October 15, is an ideal time for firms of all sizes to invest in "regrouping." It is after the more relaxed summer schedule but the end-of-year work is still a few weeks away - as is the commencement of tax season.
I was just finishing an article in a recent issue of National Geographic that reminded me of the story of how "sticky notes" were invented.
I just saw a great quote that said, "If you think it is expensive to hire a professional, try hiring an amateur." It was such a common sense and logical concept that I couldn't help but think about the application of this philosophy in the world of accounting marketing.
Hi everyone: I hope you are enjoying a nice week.