by Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.
05/17/2012 - 09:43 - 287 reads
On May 14 the Wall Street Journal's SpeakEasy section of Arts & Entertainment ran a column that reinforced the importance of face-to-face conversation in a world gone "crazy" with social media opportunities. Just as Facebook is about to go public, the critical point raised by Ed Keller and Brad Fay is that despite the huge numbers of people on Facebook, fewer than 1% of brand fans have any active involvement with the brand itself. In other words, the huge numbers that are touted need to be sliced and diced to be seen from a more realistic perspective.
Read more
05/16/2012 - 12:46 - 277 reads
Welcome Visitor!
Sign up for the Weekly Insight newsletter to stay informed of future content in this category.
Already have an account? Sign in:
Forgotten your password?
