It doesn't hurt to get a job
By Gail Perry, CPA - This week we feature an article about a potential shortfall in availability of loan funds for college students. There is an alternative not addressed in the article - work your way through school. As someone who did just that, working part-time some semesters, full-time others, and going to school by taking however many courses I could afford to buy as each semester began, I can attest to the fact that it was my work experience during the college years and self-confidence gained from holding jobs and making my own way through school that made me marketable to employers when I finally finished school. Rather than relying on loan money and piling up huge amounts of debt during the college years, students should be reminded that there are other ways to get the schooling they desire.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.