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Golden Practices

A blog by dmichelle

by Michelle Golden - Michelle is a change-agent in the accounting profession. She helps firms address the stuff that holds them back from progress in business development and operational improvements. She’s also on the forefront of social media marketing.

Top 100 Firm (and Others) Prove Value Pricing Skeptics Wrong

10/15/2008 - 17:21 - 836 reads

By Michelle Golden - For all the professionals who say that firms will never trash timesheets and move to value pricing, guess what? You can no longer say that.

Your CPE is Your R&D, Don’t Underinvest

10/08/2008 - 06:11 - 651 reads

By Michelle Golden - CPAs have become a lot less enthusiastic about CPE in the last 5-10 years. It’s almost viewed as a necessary evil. This is amazing to me because CPE for CPAs is essentially your R&D, or your product development.

Recruiting Is Marketing and How Training Helps Retention

09/24/2008 - 19:56 - 899 reads

By Michelle Golden - Recently, there were some excellent ideas shared on AAM's accounting marketing discussion list.

The Basics of Facilitation

08/21/2008 - 15:24 - 1039 reads - 1 comment

By Michelle Golden - My last post talks about the importance of "facilitation" skills, particularly for professional firm marketers.

The Exuberant Accountant

07/30/2008 - 16:07 - 1255 reads - 1 comment

Golden Practices

Previous entries

What is the difference between "marketing" and "selling?"

11/13/09
Why do we need to market when we can barely staff the work we have?

11/13/09
Think Your Clients Use Your Firm's Website?

11/5/09
Top Travel Tips You Want To Know

9/24/09
Please Stop Capitalizing "Firm"

7/6/09
Charting A Firm's Social Media & Communications Policy

6/30/09
Who ARE Your Best Clients? What Do You Do Once You Know?

5/15/09
Website Shelf-Life: How Often Should a Firm Update?

5/7/09
The Trick to Proposals is Knowing if You Should Even Do One

5/1/09
Building Blog Readership

4/23/09
Monitoring Yourself or Your Company Online

4/16/09
iPods Aren't the Enemy (Neither are Texting, IMing or Other Social Media!)

4/9/09
Tax Season Horror Story

4/3/09
Social Media: The Unavoidable Intersection of Your Business & Personal Life

3/13/09
Recruiting Magnets: Firms of the Future

2/25/09
Don't Just Recruit Cool, BE Cool

2/18/09
Advice for Professionals Considering a Blog

2/11/09
On Trust

1/28/09
Fear the "Known." Dissolve Complacency.

1/21/09
5 Minute Marketing Ideas: Don't Make it Hard to Call You!

1/12/09

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