Golden Practices

"No."

I really, really struggle with this one. Do you?

I just read a really great post about saying "no" over on Inc's website, "How to Kill a Bad Idea."  Author Jason Fried talks about it in a product development scenario, but it applies to many business scenarios. We like to say "yes" but sometimes "no" is the right thing to say for a lot of reasons.

 Seeing an AccountingWEB UK post by Chris Barling called The Power of Customer Feedback inspired a good friend and client to email me today asking what I thought about "client feedback" and testimonials.

When people find you online, whether via your website, blog, or social media profile, can they easily place a call to you or email you?

I'm going to talk about two aspects of "ease": 1) access to your contact info, and 2) giving too many choices.

Received a forwarded article today from pal Rob Nance of AccountingWEB fame. So good, I thought I'd share it with you. It's from Amex Open Forum and it's entitled "6 Things to Think About on Your Summer Vacation" by Jane Applegate.

 Not sure what level person you have or need? Following is a general guideline of duties by level:

Chief Marketing Officer 

• A key member of the firm’s management group, may become a partner

• Lead creation of firm’s vision & strategic plan 

• Ensure all marketing initiatives are in line with vision/plans 

• Secure all resources necessary to achieve vision/plans

• Account for and present results 

• Strong community presence