A New Generation of Clients
We're reporting on a fascinating survey this week that should provide accountants with some ideas for reaching out to a younger client base. The survey results show that only 17 percent of young adults (18- to 34-year-olds) check their bank balances daily. The reason this is important is that checking bank balances through ATM machines or via computer is the primary way that most young people keep tabs on how much money they have.
We old-schoolers know about writing information in a check book register, reconciling the account each month when the bank statement arrives, and even working with budgets and planning. But these are old school tools, and younger people want quick, digital answers. Some of the tips in our article about the survey will get you started on how to help your younger clients stay on top of their finances and start planning for future goals.
Prior to this role, Caleb served as the editor of Going Concern since its founding in 2009. During his time as editor, Going Concern quickly became one of the most popular and talked about websites in the accounting profession. He has been named one of Accounting Today's Top 100 Most Influential People every year since 2011 and has been published on numerous websites, including Above the Law, Deadspin, Denver Business Journal, and the Huffington Post.
Caleb is an adjunct professor of journalism the Community College of Denver in Denver, Colorado, where he teaches Internet Media.
Prior to falling bass ackwards into the media business, Caleb spent over five years working in public accounting, with more than three of those years at KPMG. Caleb received a Master of Science in Accounting from Colorado State University and a Bachelor of Science in Business Administration from the University of Nebraska at Kearney.
Caleb spends a lot of time on a bicycle and reading, but never at the same time.