A New Generation of Clients
We're reporting on a fascinating survey this week that should provide accountants with some ideas for reaching out to a younger client base. The survey results show that only 17 percent of young adults (18- to 34-year-olds) check their bank balances daily. The reason this is important is that checking bank balances through ATM machines or via computer is the primary way that most young people keep tabs on how much money they have.
We old-schoolers know about writing information in a check book register, reconciling the account each month when the bank statement arrives, and even working with budgets and planning. But these are old school tools, and younger people want quick, digital answers. Some of the tips in our article about the survey will get you started on how to help your younger clients stay on top of their finances and start planning for future goals.
Perry is a CPA and a former senior tax accountant with Big Four firm Deloitte. She maintains a small tax practice, she is a personal finance instructor, and the author of thirty books, including Surviving Financial Downsizing: A Practical Guide to Living Well on Less Income (Adams Media); QuickBooks on Demand (Que); Excel 2007 Macros Made Easy (McGraw Hill); The Complete Idiot's Guide to Doing Your Income Taxes (Alpha/MacMillan); and, most recently, Mint.com for Dummies (John Wiley & Sons). In addition, she is a former columnist for the Indianapolis Star and Indianapolis News daily newspapers.
Perry is a nationally recognized speaker who advises public accountants on using Internet tools to improve their accounting practices. She also taught a college-level introductory accounting class and was on staff at the Indiana CPA Society as a computer applications instructor. For five years, she was a contributing editor for Accounting Today magazine before taking over the helm at AccountingWEB.
Perry is a graduate of Indiana University where she earned a bachelor’s degree in journalism. She returned to school to study accounting at Illinois State University, passed the CPA exam (in one sitting!), and worked for Deloitte in the Chicago tax department.
Gail has been named one of the 25 Most Powerful Women in Accounting by CPA Practice Advisor magazine and the American Society of Women Accountants.