Some Marketing Tools for Small Firms - Part One
By Sally Glick - While there is a good amount of information available for firms that have full time professional marketers, many of you are at firms that do not have a designated marketer. That does not mean you cannot execute some great marketing initiatives!
Working with smaller firms is very exciting because of the close communication and relationships they maintain both internally and also externally with clients and centers of influence. Without a big budget, there are many things that can be done to help promote the firm's name. One of the best ways is to get in front of an audience of business owners. You can do this by offering to speak for the Chamber of Commerce, various local business groups, or by teaming up with a local bank or law firm to present a program with a relevant topic for your marketplace. I would love to hear from some of you who have developed some of these speaking engagements to see what leads have developed.
How have you followed up after the event? Do you e-mail or call the hottest prospects? If you are speaking at trade association meetings or other business programs and you are not following up, you are missing a great opportunity to connect with your audience!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.