network, network, network
By Sally Glick -
In these trying times, building your practice or even maintaining your existing clients, can be tough. The key, though, is to stay "out there" - to be visible and available.
Now is the perfect time to pull out your database and make a few calls. Why not use this pre-holiday season to schedule breakfast or lunch, touching base with old friends and new acquaintances. Ask for introductions and new connections. It is much more economical and efficient to leverage your relationships than to place an ad in the local business journal! It may take a little more effort on your part, but it is worth it.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.