When Clients Want Competitive Information - You Can Be a Great Resource
When we speak with clients and prospects, they all seem to be consistently hungry for data on emerging trends, significant changes, benchmarking, or any relevant current information about their industry and their customers. If you have access to First Research or other industry profiling sites, select 30-40 of your top clients and run a profile of their industry for them. This is the type of information you can deliver personally – and as you do, it provides the opportunity for you to begin a dialogue with them regarding what is new in their world and what the impact may be for their situation
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.