Welcome to 2011
As we turn the last page of the 2010 calendar and enter a new year it is an excellent time for every firm to review it's current marketing plan, beginning with its goals and objectives. Have these remained constant, or are changes in your community, the economic landscape, or the accounting profession itself, brining changes you did not foresee last year? If there are changes to be made, how does that impact your current marketing strategy?
Take the time now to go over your existing SWOT analysis, especially if it is more than 12 months old, and determine if your strengths, weaknesses, opportunities and threats remain the same. If not, how will you position the firm to take better advantage under a new scenario? This may mean altering your public relations campaigns, sponsorships, or web content. It might also mean you need to add a blog, or use other social media tools to get the word out about your firm's distinctive characteristcs.
Other changes that keep your firm focused on its goals may be on the horizon. Want to talk about ways you can adjust your marketing strategy to adapt to new challenges? Just give me a call or post your questions here. I would love to hear what you are doing differently in 2011.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.