Talk to Them!
As the holiday season draws closer, and people are begining to make the decision of print versus e-mail cards to share their good wishes with clients and colleagues, I have a crazy suggestion.
Why not take your list of "A" and "B" clients and starting Monday, call two each day from now until Christmas, personally wishing them a joyous holiday season. You will most likely reach voice mail anyway, but even then, the warmth of your message combind with your willingness to take the time to make a call, will have a powerful impact. Think how surprised, and delighted, you would be if you received such a call.
We live in an era where technology is commonplace. People e-mail, they text, they Twitter, they blog, they write on each others' Facebook walls and LinkIn to communicate. Amidst all that, why not stand out by actually calling a valued client or referral source and let them know that they really are valued - that it is not just brochure talk or a website promise. If relationships matter as much as we say, maybe we need at act like it more often.
Try it and let us know how you do!
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.