So, what's so special about your firm? | AccountingWEB

So, what's so special about your firm?

As busy season winds down and everyone pauses to catch their breath, it will become obvious that the local mid-size firms that have been active in the community, positioning their partners and staff as thought leaders, and demonstrating a distinguishing expertise, will more likely be the ones to have a full pipeline.

It is time for you to catch up! No matter what your firm size is, you must find a way to showcase what they do exceedingly well so that existing clients and new prospects have a compelling reason to do business with you. Is it your hand-holding approach, your cost effective fees, the convenience offered by  your multiple offices, or a niche  expertise that realy stands out.

I suggest you get together and hold a one-day strategic meeting - and think about where your best opportunities lie. Then create aplan to keep  you on target! Let me know how this works for you.

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Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.

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