So, what's so special about your firm?
As busy season winds down and everyone pauses to catch their breath, it will become obvious that the local mid-size firms that have been active in the community, positioning their partners and staff as thought leaders, and demonstrating a distinguishing expertise, will more likely be the ones to have a full pipeline.
It is time for you to catch up! No matter what your firm size is, you must find a way to showcase what they do exceedingly well so that existing clients and new prospects have a compelling reason to do business with you. Is it your hand-holding approach, your cost effective fees, the convenience offered by your multiple offices, or a niche expertise that realy stands out.
I suggest you get together and hold a one-day strategic meeting - and think about where your best opportunities lie. Then create aplan to keep you on target! Let me know how this works for you.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.