Today's technology is a veritable gold mine for small to mid-size firms. It levels the playing field and enables every firm - even solo practitioners - to be able to quickly, efficiently and cost effectively share the targeted information that their clients and colleagues are hungry for. If you are not already reaching out to your community and establishing your firm as a "thought leader," you are missing some great opportunities. This is not about being a Super Regional or international firm, but rather it is about leveraging tools designed to be used by any firm that wants to establish and maintain consistent, relevant, meaningful and practical communication with clients and other business influencers.
Need help applying this process to your firm? Give me a call! For the rest of you who are already engaging technology communication tools, please let us know what your experience has been and what results you have had.
Sally Glick, CMO, Principal, Marketer of the Year in 2003 and AAM Hall of Famer in 2007, will lead a lively discussion of the constantly expanding roles of marketing and the professional marketers that drive this initiative in accounting firms of all sizes.